Good Lifestyle

If we believe social media, Target is as popular as ever, with purchasing influencers Sharing For high -end clothing brands and whole accounts devoted to the most recent and the best of the large area chain. But according to new retail data, life outside the screen tells a very different story. Target took a major success this year, with pedestrian traffic for the sixth consecutive month in July. This is why the Americans abandon the target and what the store does to try to win them back.

In relation: The Americans abandon Starbucks - This is why, and what the coffee chain changes .

Pedestrian traffic has been declining in Target stores since January.

According to data from Placeur.ai , The July pedestrian traffic in Target stores has dropped by 3.9% from one year to the next. It is the sixth consecutive month of decline, with February as the worst month of this year (a drop of 9%).

Target's problems have started to follow the president's inauguration Donald Trump , when the company released a official declaration That it would make its programs of diversity, equity and inclusion (DEI) back. Then, in March, the members of the black clergy organized a 40 days, Boycott nationwide target.

"Blacks spend more than $ 12 million a day, and we would therefore expect loyalty, decency and camaraderie," the Reverend. Jamal Bryant , an influential Atlanta pastor who directed the boycott, said Cnn at the time.

Conversely, Costco, which maintained its Intact program, saw gains this year.

But experts say there are other reasons for the decline.

However, retail experts believe that Target's dull performance does not represent more than the Mars boycott.

Walter Holbrook , a veteran of the retail industry, says Brewer brewing Earlier this week, he made regular visits to a target store in Jacksonville, Florida, where twice in recent times, he has found the Corral Corral completely empty.

"These are the fundamentals," he said. "If you can't do things well, you can't do anything good. If you don't know that the carts must be filled on a Sunday afternoon, you are in the wrong business."

Likewise, Retail Brew reports that Neil Saunders , retail analyst and general manager of Globaldata, recently shared a Photo leakage On LinkedIn which show empty shelves in a target store.

"The first thing customers see walking is an empty match in the Bullseye games area," wrote Saunders on his post. “The lighting after the lighting, including lucrative screens, is devoid of product. Essential elements like cooking paper are completely out of stock. ”

"Target always leads to customers to ask: why take the trouble to come to the store?" He added.

Writers for Initiate of Business Recently conducted their own experience, visiting three stores targets in Madison, Wisconsin, Ventura, California and Washington, DC.

They found that the Wisconsin store was well supplied and occupied, but the Ventura store was almost empty despite being well supplied.

However, they say that the location of Washington, DC, a small store, had everything, socks with toothpaste locked behind glass doors. When they pressed the button so that an employee unlocks the doors, they were only helped half the time.

They also found empty shelves in the departments of apple accessories and kitchen appliances, as well as a lack of staff to help self-chronoming and regular checkout.

In relation: 4 major target changes to come to stores and how they will affect you .

Here is where Target can reconquer customers.

A Pose. Explains that Target has historically succeeded due to "shopping experiences led by discovery", which means that customers go to the store for some essential elements, but end up understanding and buying things in their assortment of affordable luxury items, such as the very successful collaboration of Successful Kate Spade.

Speaking with Brew Brew, Ethan Chernofsky , Cmo to place. Ai, says he calls this the "average" point of luxury and value.

"The" environment "is:" I will spend more on the Disney toy for my child, I will spend more on my iPhone, but I want to save money on the socks, "he explains. "[Target] nailed this for so long, and that's what distinguished them and made their growth so unique and special."

He believes that this "environment area" buyer is more sensitive to things like empty shelves and bad service. However, it is also optimistic that Target can solve his problems, especially when the CEO of Target Brian Cornell The contract later expires this year.

For the point of Chernsky, Target does not let him raise his affordable luxury collaborations.

They recently launched a partnership with Stanley to sell exclusive colors of the brand's viral cups. And the fall collections of Chip and Joanna Gaines » Foyer and hand line and Shea McGee The Studio McGee line has just dropped. The target also has new partnerships With Warby Parker glasses and a sports brand champion.