Good Lifestyle

While retailers love Family dollar And General dollar Already sell most items for more than $ 1, Dollar tree Always offer a majority of items around this price. There have certainly been price increases in recent years, including a transition to the base price of $ 1.25, the introduction of lower frozen and refrigerated sections and the launch of the Dollar Tree Plus line - but buyers have comforted that prices knew that prices are not going beyond $ 5. Now, however, Dollar Tree again increases prices, increasing its price ceiling to $ 7.

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During a March 13 profit call With investors, CEO of Dollar Tree Rick Dreiling announced that buyers will soon see more expensive items on the shelves.

"This year, in 3,000 stores, we plan to extend our multi-prix assortment from more than 300 items at prices ranging from $ 1.50 to $ 7," said Dreiling during the call. According to the CEO, this will allow the store to introduce a "wider range of choices in a variety of categories", including food, pet supplies and personal care products.

"Over time, you will also see us fully integrate multi-prix goods into our stores so that our buyers will find $ 5 of dog food bags next to our treats and traditional pet toys of $ 1.25 , and our $ 3 candy bags are in the Candy Asle, "said Dreiling. "This is the next exciting chapter in the history of the value of the dollar tree: new elements, more choices and more savings." AE0FCC31AE342FD3A1346EBB1F342FCB

However, while Dollar Tree will continue to introduce a new inventory as part of its "multi-prix expansion strategy", it does not give up this price of $ 1.25. As much as these fears, Dreiling said that the "vast majority" of products "will remain at our entry -level price" ($ 1.25) when calling profits.

Better life Contacted Dollar Tree to comment on the new price structure, and update history when we hear.

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Customers have already noticed certain signs of warning price increases, including new price scanners In Dollar Tree Stores. On Tiktok, buyers have published videos of electronics , which are practical in other stores, but seem counter-intuitives to Dollar Tree, where items are generally of the same low price.

"I shouldn't have to check the price of the Dollar store", a comment on a February 12 Tiktok Read.

Another alleged that Dollar Tree would be "the new five below" thanks to higher prices. (Five below market its inventory as being below $ 5, but it also has a section for more expensive products.)

While many buyers are frustrated by these price changes, Dollar Tree, which owns Familly Dollar, is in fact faced with certain financial difficulties.

Also on March 13, the company announced a net loss $ 1.71 billion for the fourth quarter, while not short of sales estimates. This contrasts striking with the same period last year, when Dollar Tree recorded a profit of $ 452.2 million.

Consequently, Dreiling told investors on the call of profits that the company Nearly 600 family dollars stores in the first half of this year. 370 additional family dollars stores and 30 dollars' trees will also close "at the end of the current rental period of each store," said Dreiling.

"We believe that the rationalization of these unprofitable locations will help unlock a significant value at the business level," he continued.