Good Lifestyle

At each shopping trip, you have two missions: find what you need (or do you want to find it at a price as low as possible. But unfortunately, thanks to hundreds of millions of dollars of marketing and research, The second mission is often impossible. At each turn, retailers are trying to deceive buyers withCognitive tricks barely perceptible. The result: you spend much more than you need.

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Yes, that you rerun your pantry or refresh your wardrobe, there are smart promotions and sneaky packaging decisions abound. But, as the illusion of a magician, if you are aware of them, they suddenly stop working. In this case, you will learn how to defend yourself against the infernal batches and save in the process.

Some of the most effective ways that retailers seduce buyers to make purchases consists of pumping pleasant perfumes through the store or playing soothing music. These factors can serve as subliminal messages that bring us to make purchases without even achieving it.

So, be sure to realize it: pay attention to the sounds and awards of a store and the way you answer it. Once you have conscious, there is a good chance that you are less likely to be sucked up by it.

Smart purchases are often all in the timing. Instead of buying a beautiful winter jacket when the temperature falls, buy it in the spring when prices fall. If you know you're going to send vacation cards next year, pick up a pack just after the end of this year's Christmas season. Plan in advance and you will save half of the cost or more.

Just as you have to buy products when they are not at their peak season, you should also use non-performing necessities you know you will need when they are on sale. You know you will always need more paper towels and toilet paper and you have a footer stock can always be helpful. So when the store offers those at a good price, you should take advantage of buying more than you could otherwise.

An "anchoring price" is a strategy used by retailers to change your judgment, which allows you to believe that a price is more reasonable by placing it next to a much higher price. For example, while you generally think it's crazy to pay $ 180 for a game of headphones, when sold in the store next to the earphones that cost twice or three times that, you will start thinking that it is reasonable. Know how much cost a good price to pay before going to the store so you do not be removed by this anchor.

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There is a reasonConsumer reports exists for more than eight decades. A non-profit organization that perfectly studies each category of products that it attacks, their assessments are reliable and a good starting point when you try to get an idea of ​​how reasonable quantity to pay for a particular product and the range of 'options available.

Although you want to get an idea of ​​what buyers who really bought the product say about it, buyers can easily be taken in the trap of believing too positive online reviews. For avariety of reasons, Online reviews are asymmetrical around four or five stars, which makes it clear to understanding good quality products. For example, on eBay, the average of all sellers is 98%, it is not very easy to see a lot of difference between one or the other.

It is easy to get across from the large number of available options and online purchases only opened the valves. Previously, it was enough to go to one or two shops and see what they had. Now, your choices are apparently endless. This makes it important to limit your goal before starting to watch.

"It takes a lot of effort to take into account all available options - to find them and evaluate each", Alexander Chenev, consumer behavior researcher and professor of marketing at the Kellogg School of Management in Northwestern University,revealAmerican scientist. "Do you still have to give up one thing for another. Do you prefer better coverage or lower price in health care? By buying a car, do you prefer performance, comfort or energy efficiency?"

One of the most powerful motivational factors for your purchasing decisions does not come from retailers, but your friends and colleagues.A study Noted that if someone next to you on a plane bought a snack, you would be 30 percent more likely to buy something yourself. This logic can extend to a variety of other areas, where you might feel inspired to make a buy just because someone else did that. Do not give up at the pressure!

This social pressure extends to whom you make your purchases with. If you head to the store with great spenders friends who their invoices credit card rack without worry, you are likely to be caught in their spending attitudes. The group, not the individual, often ends up deciding how much is spent, so be sure to surround yourself with other intelligent buyers.

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Promotions, Gifts and Buy-One-Get-On offer can often be enough to get consumers making a purchase that they otherwise would not be because they convince it that it saves money. The best way to avoid falling into this trap is to actually break the quantity you will pay at the end of the day and determine if you pay a lot for items to another store, if it has not been wrapped in A promotion that made you focus on the agreement you get more than the real cost.

One of the most effective ways of marketing you get to spend your money playing on your anxieties related to the shortage. "Rarity is very primary," Kelly Goldsmith, Assistant Marketing Professor at Kellogg School, saidAmerican scientist. "When people see the world like missing anything, the search shows, it makes them crazy selfish begins to explain things like Violence Black Friday. Ask yourself if you really need this shirt or flat set, or if you just want to buy because you just find out, it could soon be unavailable.

Commercial Lists are not only useful to help you remind you what you need to buy at the store too good: they are way of keeping your expenses within reasonable limits.

"Imagine your trip on average with groceries," said GoldsmithAmerican scientist. "We are going with good intentions, to get our bread and milk, we are bombarded by screens and coupons in the aisles that are meant to awaken or change your mind about what we really need. »

If you are sure to make a list with you and make your purchases that dictate, which reduces the chance you are going to make impulsive purchases.

For the same reasons, the list of purchases works well for online shopping, too. Like the stores in store and advertisements can be powerful distractors of your commercial mission, banners advertising and "customers who have bought this also bought ...» Messages can bring you, fill in your basket things that you do not would not otherwise buy. Do not give it up to it. Stand on the list.

Saving money is important, but in your efforts to reduce costs, do not lose sight of the fact that time has a lot of value as well (some might say more value). So make sure any calculation of savings includes the amount of time needed.

There may be a killer's sale at the exit of an hour from your home, but you really get enough savings to spend two hours round trips to make the trip worth it? Sometimes the answer can be yes; But most often, it will make more sense to go shopping near the house at full prize.

Speaking of spending time, the Check-out expressway is a save, usually reliable time. But when many people queue with fewer than 10 items, it can end up taking longer than the line with a couple of people who make a bulk purchase.

Math Researcher Dan Meyer has found that since it takes a certain period of time for each individual to "say hello, salary, say goodbye and delete the way" (an average of 41 seconds per person and three seconds for each element), the number People are much more likely to affect the crate of time that the number of items they buy.

You can also speed up your time at the store by doing your part to get things done. Robert Samuel, founder of the single line OLE Dudes line service,suggestedNew York TimesMany ways can speed up the control process themselves: Facing barcodes at the cashier; remove hangers when buying clothes; And plan to "use the boyfriend's system" to express the line line of items between a partner or a friend to stay below the expressed limit.

One of the best ways to keep your expenses under control is to think of a larger image. When you feel the temptation to buy something you probably do not need, stop and consider your long-term goals and values.A series of studies In Psychologists Brandon Schmeichel from Texas A & M University and Kathleen Vohs from the University of Minnesota have found that the drafting of these long-term priorities leads people to have more self-control when they face this type of Tryday or feels tired.

Some of the most impulsive purchase decisions occur when you caught up in a desire for immediate gratification. "If you think about how you are going to experience and enjoy the chocolate bar sold near the cash register, you are more likely to succumb," as Chernev saysAmerican scientist. Better rather approach purchases with a strictly practical state of mind - what you need exactly and what goal is for.

Delivery charges can add significant costs to your final invoice if you are not careful. There are some smart ways you can get around. Some stores offer free shipping if you spend a certain amount or if you deliver to one of their stores rather than directly your home. Make sure you always search online for the store name and "free shipping coupon code" - you will be surprised how often it works. Or has just fought a shop that offers free shipping - something that has only become more common.

Seriously. Many irresponsible purchasing decisions are carried out in a moment of excitement or anxiety, where the customer is overcome with the feeling of making a purchase or regret. These feelings can often be put into perspective with nothing more than a few deep breaths, helping to clarify your head and make you think about what you thought more rationally to know if you really need what you convince yourself, you must buy.

Make sure to join the loyalty programs for your favorite stores, which can offer all kinds of discounts, offers and special offers worth putting it in place with casual marketing mail. But remember that you do not have to join all: these benefits can run the range and you shoulddo your search on which programs offer the best.

While joining that loyalty programs have its advantage, you do not want to be faithful to the point that gives you a vision of the tunnel and you do not look at which sales and offers allow you to get you competitors from your brands. Favorites. Keep an eye on what other stores offer and do not be afraid to shop, even if it means it lacks stalls.

Especially for large tickets such as furniture or outdoor equipment, the new new purchase does not make sense. You can often find articles by brands of big names for a fraction of their usual cost and often in perfect condition.

Before getting the trigger when a purchase, check out how much this goes elsewhere by searching for Google. While you are here, type the name of the company and the "coupon code" in the search field too. You never haveKnow what might appear.

Yes, the secular board is always wise. You are much more likely to buy more than you really can eat and the kind of impulsive snacks and junk food that you probably do not need when you are at the fasting store.Eat before shopping.