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The Sam club has spent a lot of time and money perfecting its high -tech features, including Scan & Go application And Exit arcades fed by AI To avoid physical reception checks. And now, the company belonging to Walmart harvests the advantages. As Business Insider reported, in a CNBC interview, CEO Chris Nicholas revealed that Sam's Club saw a 68% increase In buyers of the Z generation, many of which praised the warehouse of its skillfully advanced technology - a notable weak point for its rival Costco.

"This generation thinks it's cool to save money, and we agree with them," Nicholas said at the point of sale. We all like to save money and supermarket warehouses in general, like Sam's Club and Costco, are known to have prices for good deals. So why are so many costco buyers jump from the ship?

In relation: Costco buyers "hate everything on" the packaging of new products .

According to Nicholas, the peak of young customers is proof that technology is the future of convenience, which is a fundamental value of the purchasing experience of the Sam's Club.

"It is not something typical of the club model, but it is something we offer, and it is something that really resonates with our members," Nicholas told Jefferies analyst Corey Tarlowe , by CNBC.

While the two warehouses have self-prising kiosks, Sam's Club also offers customers the possibility of buying in stores via the Scan & Go application. This application allows members to completely skip the payment lines by scanning their items using the application code function of the application and completing their purchases digitally without the help of a store partner.

The Savvy Tech functionality put Sam's Club on the map - but what really raised the business in popularity was its "transparent outing technology".

In a January press release, Sam's Club unveiled a new IA machine which would replace its current Receipt process in which the employees had to make physical reception checks before letting the buyers leave the store. But now customers can go out via an arch that uses technology to detect items in their basket. Once your payment is checked, you are free to leave.

The initiative is unprecedented, because Costco always uses the reception check method in person. This, in addition to the digital channels of the company, propels the club of Sam to come. Nicholas said that customer satisfaction scores are accordingly by the roof.

"This stimulates engagement. It leads to renewal prices. It pushes people to say to their friends:" You have to come to the Sam's Club, and you have to register for a "", he said.

In relation: Costco buyers abandon these Kirkland products: "go downhill".

The technological advances of the SAM club have become a subject of popular discussion on social networks. In a Reddit wire , some customers have admitted that the Scan & Go functionality has pushed them to abandon Costco for good. AE0FCC31AE342FD3A1346EBB1F342FCB

"Scan and go the best thing for Sam Club," wrote someone, to whom someone else replied: "I agree! Much better than any other store."

"I love it and that is actually the reason for which I go to Sam and not costco now," shared another user.

"I use scan and I will religiously and I have not used a register for months," reads a comment.

In addition, in January, Better life reported that buyers had already started to go to the Sam club on Costco new membership rules , who added membership card scanning kiosks to certain store entries.