The bodywork workshop closes all American stores after the bankruptcy

The former iconic cosmetics store will make its 33 locations in the United States.


If you think back to a trip to the shopping center a few years ago, there is a good chance that many stores you remember not here today. Drastic changes in the retail industry have seen many stores reset their presence of brick and mortar just to stay afloat, including a large Household names like Macy . But despite their best efforts, some companies have completely disappeared from the landscape. Now, the bodywork workshop has announced that it closed all of its American stores after recently filed for a bankruptcy. Read more to see what happened to the former popular company and how it plans to finish operations.

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The body workshop was launched decades ago as an ecological alternative to cosmetic purchases.

A young woman shopping for skincare and cosmetics
M-Production / Shutterstock

Today, it becomes more and more common for companies to integrate environmental responsibility into their daily practices. But the bodywork workshop is one of the first stories of success for a retailer who has committed to the ecological causes a fundamental part of his activities.

The store was founded in the United Kingdom in 1976 by Lady Anita Roddick , who chose to focus on Use of natural ingredients For skin care and shampoos. She was also a first recycling champion and the end of animal products tests, USA today reports.

Over the decades, the retailer widened his scope while he was going from a single store to a international brand .

"It was a Mecca of joy and all she defended was what business should be today", " Mary Portas , a detail consultant said to the BBC last month. "[Dame Anita] spoke that companies were a force for good and to make progress and have an effect in the world."

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The retailer has undergone an identity crisis after a series of property changes in recent decades.

A close up of a sign for The Body Shop
Photograpie MA / Shutterstock

However, the pioneer company has experienced a slow drop in recent years. In 2006, Roddick sold the company to the Cosmetics Giant L'Oreal, a decision that radically changed the store's trajectory, reports the BBC.

"L'Oréal knows how to use brands," Portas at the BBC told. "[But] he did not know how to direct a retailer, and therefore the soul came out."

During the decades which followed its initial sale, the retailer was also unloaded twice more, increasing his imprint Over 2,500 locations In more than 80 countries last year, reports CNN. But more recently, he began to combat sales and increased competition.

"The body workshop itself has not really changed its concepts, but all its competitors have taken it and not only have the advantage of sustainability, but some also have a very beautiful brand", " Diane Wehrle , Expert in detail and chief executive officer of Rendle Intelligence and Insights, told the BBC. "[He] has not really deteriorated, but he did not move."

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The bodywork workshop now closes all of its American stores after declaring bankruptcy.

United States legal documents focused on Chapter 11 Bankruptcy.
istock

Less than a year after being sold to a investment capital company for around $ 250 million, the company has shown serious signs of distress when it entered the administration In the United Kingdom last month, according to Reuters. This decision reached after the retailer reported dull vacation and sales at the beginning of 2024. AE0FCC31AE342FD3A1346EBB1F342FCB

"The body workshop was faced with an extended period of financial challenges under the old owners, coinciding with a difficult commercial environment for the wider retail sector," the administrators said in a statement at the time.

In a press release on March 1, the company announced that its American subsidiary had "stopped operations". The move effectively Closed about 50 remaining locations of the body workshop in the United States, The Guardian reports. The company said it had also launched liquidation sales in 33 of the 105 stores it operates in Canada and would immediately stop all online sales in the country.

The company is faced with more problems in its other international operations.

The exterior of The Body Shop retail store
istock

Unfortunately, the company always seems to face important challenges while it is trying to survive. The subsidiary of the retailer in Australia and New Zealand - which includes 120 stores overall - is supposed to be short of silver and salted with high debts, The Guardian reports.

Other international divisions are also in difficulty: operations in Denmark, Ireland, Germany and Belgium were all placed in insolvency last month after being sold to another company, The Guardian reported. This decision has also closed all stores in countries, with the exception of Germany.


Categories: Smarter Living
Tags: News / / Shopping
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