Weightwatchers apologizes to customers while pivoting weight loss drugs: "We were wrong"

The company says it will always offer "lifestyle interventions" in addition to drugs.


It is not a secret for anyone that the Book loss process can be different or more difficult from one person to another. This is why, for decades, many have turned to programs like Weightwatchers. But as the wider conversation around well-being and how we reach our objective weight has evolved, the methods we use to achieve these objectives, including the introduction of drugs like Wegovy and Ozempic. Now, Weightwatchers apologized to his customers by admitting that he is "wrong" in the past while the company provides for a pivot for weight loss. Read the rest to see how the famous program will be different from what it means for customers.

In relation: The new drug has people who lose 19% of body weight, according to research - and it is not Ozempic .

Weightwatchers has moved its goal in recent years.

former weight watchers location
Jonathan Weiss / Shutterstock

Weightwatchers has long been an actor of greater number of weights, using his Famous points system To manage food consumption and follow calories. The company also completed its emphasis on the control of portions with group support group meetings in order to help them stay on the right track and discover the weight loss course within the framework of a community.

But while public discussion surrounding health priorities and body image have moved over the past decade, Weightwatchers has decided to change over time. In 2015, Oprah Winfrey has become a 10% shareholder in the company, by working with the old CEO Mindy Grossman To change your approach, the The Wall Street newspaper reported. Marketing thrusts fell "before and after" the photos, rubbed the word "diet" of materials and focused on general well-being that included mental health. The company even renamed WW International three years later in this change.

However, the initial push in well-being evolves again. After bringing Sima Sistani As CEO earlier this year, WW International announced that it had Acquired digital health starter sequence March 6, 2023. This decision would allow Weightwatchers members to meet doctors - and also have access to prescription weight loss and diabetes drugs like Wegovy and Ozempic.

In relation: Mom who lost 87 pounds in a year shares her 5 stages with permanent weight loss .

The CEO of the company says it owes previous apology for its previous tactics.

Tero Vesalainen / Shutterstock

Now, the company is aimed at part of its past behavior because it is impatiently awaiting its next chapter. In a recent interview with CNN, Sistani admitted that weight shoulders may have done its customers Bad service By focusing on the bad elements of the weight loss journey.

"It was only when I was in these rooms that I made the error that we had made as a business. That we were contributing to the shame that some of our members would have felt if they made our program And that it did not do it he works for them, "she told the media.

She also admitted that she wanted to be the first to say "I'm sorry" to those that the company may have abandoned. "We know better now, we will do better now. For many of those who live with obesity, it is a chronic condition, and therefore, it is not a choice," she told CNN. "We had to be the first to be proud and noisy because we were wrong in the past."

In relation: Certain foods trigger the weight loss effect of the natural ozempic type, says the doctor .

Sistani admits that this decision could be essential for weight observers to remain relevant.

Weight Watchers Studio store front
Jonathan Weiss / Shutterstock.com

In the light of recent changes in the way people are pursuing weight loss, Sistani has agreed that the company's decision was more or less in line with the booming industry standard.

"I think people who are negators that obesity is a chronic condition will be left behind," she added. "I think about this less [as a] brand change and more than" we should change "and" we should evolve "."

Sistani also said that she thought that drugs provided a solution that is very necessary for many people. "We have treated these drugs as if it was a vanity. And that is not the case: it is wild," she told CNN.

She also argued that the acquisition of a TV company like Sequence would allow the members of Weightwatchers to obtain the type of help they need with other lifestyle changes that must occur with the catch prescription drugs.

"They can absolutely go to their doctor, but I think what we can provide is a higher support solution," she said. "Many doctors have no training in nutrition management [or] obesity care, and they also have the support system to help help throughout the trip."

In relation: Ditching Cardio can help you lose weight, show new research .

Some existing members are disappointed with the company's decision to change tracks.

istock

But even if the drugs gain popularity in the weight loss community, some long -standing weights of weight weight are dismayed by the company sudden change From its support groups and its points system. AE0FCC31AE342FD3A1346EBB1F342FCB

"Weightwatchers kicked us in the sidewalk," said a 15 -year -old member Bloomberg Changes in July.

Others replied that they were not ready to abandon a program that was work for them . "Really disappointed by this news," Joe Enoch , a journalist and member of Weightwatchers, published on X (formerly known as Twitter) on March 6. "I joined [Weightwatchers] in January. Their scientific approach to lifestyle changes was a transformer. I am broken by 30 pounds habits and relationship with food. I am sad that they have joined the fast train. ""

However, some experts still think that this decision could be Transformer for the company Because it introduces the new method. "I think it is possible that we underestimate the weight loss as a" "category" Guy Friedman , CEO of Telemedicine Platform Steadymd, told Axios in October. "Therapies there-I think it will be consecutive to society. It will be a big piece of 2024 and beyond."

Best Life offers the most up -to -date information for high -level experts, new research and health agencies, but our content is not supposed to replace professional advice. Regarding the medication you take or any other health issue you have, always consult your health care provider directly.

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