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Self-truth machines are already a controversial In all retailers. Some consumers prefer the convenience they provide, while others have criticized many companies to do self-check only option to be used in stores. But now a mega-retard more upset. Read the rest to find out why Walmart buyers threaten to boycott for a change of self-gray.

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Walmart The most recent change to come is centered on advertising, CNBC reported on August 1. Walmart currently has around 170,000 digital screens in its nearly 4,700 American stores, and with this change, they will make them available to suppliers for advertisements later this year.

"When you think of our store, our store footprint and the percentage of Americans that we reach in our stores, we can deliver an audience the size of the Super Bowl every week," Ryan Mayward , Vice-president Director of retail media sales of Walmart Connect, the retailer's advertising activity, told CNBC.

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Thanks to these new advertising initiatives, Walmart buyers will soon see more third -party ads on the screens of the retailer's television aisles and hear more advertisements on the store's radio. But that's not all. AE0FCC31AE342FD3A1346EBB1F342FCB

You can also expect to live these advertisements and advertisements while you are trying to scan and buy your items at the auto-gray. Walmart already pushes self-tenification advertisements to buyers on his Connect the website , explaining that they will help "influence the point of purchase and future decisions" for buyers in its stores.

"Present yourself at the checkout to continue the trip," said the Walmart Connect website. "Our closed loop measure can even check when self-checking advertisements influence a subsequent purchase on our digital properties or the next time they enter."

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This change does not go exactly well - even if it has not yet been implemented. Consumers have already started criticizing Walmart plans to extend advertisements to self-truth screens.

"Another reason never to go," wrote a user A post X August 4 with regard to news. Another person added in a republican , "Okay. Not a single penny - it solidifies him. I hate advertisements."

"If I have to watch a video of the 1930s on an advertisement, I'm just going out. Perhaps with the article LOL", a different consumer Posted on August 1 On X. "Walmart, you can't do that !!"

Better life Contacted Walmart about complaints, and we will update this story with its answer.

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Walmart seems to be prepared for hindsight, however. Many retailers work to increase their advertising revenues, but this large -scale retailer has largely focused on the sale of online ads so far, CNBC reported. After all, store advertisements have already created backlash for other companies, such as Walgreens, which has experienced a wave of frustration on the part of buyers after adding Digital intelligent screens This flash announcement on the doors of the refrigerator and freezer in its pharmacies in the United States

To try to avoid this, Mayward told CNBC that Walmart added advertising to its stores "in a very deliberate and prudent way". Once well, the executive said that these third -party announcements could improve customer shopping experience and lifting sales.

For example, a customer can buy a soundbar after learning it on a television ad during the promenade of the electronic department, or he can decide to take a salsa jar after seeing a video on this subject near the Allée of his favorite chips bag, according to Mayward.

"It's a free advertising moment," he said. "This helps you to establish links between two different products and decide that you may need this second thing."