Mattel Slams Daryl Hannah for Bizarre Barbie "Hoax"
The actor made a misleading "announcement" on behalf of the company in a new video.
THE Barbie The film officially resumed pop culture and offered companies and influencers in many ways to capitalize on its success. (Chances are you have seen a lot more pink in your flow in recent weeks.) But an attempted star to ride THE Barbie vague was denounced by the toy company in the doll, Mattel. Actor Daryl Hannah Shared a video on social networks which included a false statement on the future production of Barbie Dolls. THE Splash The star's effort was so successful that the publications were reported on the news-that is to say before Mattel published a statement calling for Hannah's campaign "a cannular". Continue reading to learn more.
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Hannah has published a video on barbies and plastic waste.
On August 1, Hannah shared a video on social networks entitled "Plastic without Daryl Hannah." In the video, she talks about the number of barbies are found in the landfills and in the water system and says that it has a Mattel ad.
"I am proud to announce that by 2030, all Mattel toys will be plastic without starting with the emblematic Barbie doll," said the 62 -year -old man. "In a few years, Barbie will be made with fully composable materials. Mattel will also support a federal ban on all plastics in children's toys and on single -use plastics."
Hannah's video also includes a "plan" for new plastic -free barbies. A diagram shows alternative materials that could be used to make dolls, including nettle and hemp for fabric and mycelium skin and Varech -based resin for barbie hair and body.
The video also indicates that a beard line inspired by important environmentalists will be published. The five barbies shown are based on activists Phoebe Plummer ,, Julia Butterfly Hill ,, Greta Thunberg , And Nenquimo nemonte , as well as Hannah herself.
The actor has long been a frank ecologist. In 2012, She was arrested While protesting on a oil pipeline in Texas.
The line "Eco Warrior Barbie" also obtained an official "official" website.
In addition to the video with Hannah, A False Mattel Web page was created with the title "New Mattel Decomposable Barbie Line celebrates the end of plastic and cries the dead." The site includes a false statement that comes from the executive vice-president and brand director at Mattel.
"We always wanted people to see themselves in Barbie," he reads. "But we have never intended to enter our bloodstreams as a microplastic, literally becoming part of us forever. It seems good, but it is not very good for you."
The site also offers another video Presentation of the Barbie Eco Warrior line And show them while trying to stop oil pipelines and prevent deforestation. The two videos are listed as "parody" in their YouTube descriptions. Hannah published two other clips On his Instagram page of militants who are expressed.
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Certain publications reportedly reported on Mattel's "announcement".
Barbie's false news was recovered by certain points of sale who thought it was a real announcement of Mattel. As indicated by The New York Times ,, The news was published by People ,, The Washington Times And Marketwatch, who have all since deleted their articles.
Besides, Nyt reports that the campaign was launched by the Barbie Liberation Organization, which started targeting Barbie dolls in 1993. Activist Mike Bonanno The newspaper said that the campaign was not supposed to spread disinformation and that the plan was to reveal that it had been created by activists.
"It is actually the type of action that opposes disinformation and disinformation," said Bonanno. "What we are fighting is half a century of disinformation of the plastic industry and fossil fuel companies and interests that try to convince people that recycling is a viable solution to the problem of plastic waste."
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Mattel called the "hoax".
In a declaration at New York Post , A Mattel spokesperson confirmed that the company is not at the origin of the campaign. "This is a hoax and has nothing to do with Mattel or one of its products," said the declaration.
As indicated by Nyt ,, Mattel announced some changes Regarding its use of plastic, but they are not as extreme as Hannah says in the video.
Instead, the company announced last year that it would reduce plastic packaging by 25% by 2030. The company also indicated an objective to "reach 100% recycled, recyclable or organic plastics In products and packaging by 2030 with several new products made from more sustainable materials. "This initiative includes" Barbie Love the ocean , its first line of fashion doll based on recycled ocean plastic "as well as new toys from other brands in Mattel.