Dollar General's DG Markets promised offers on fresh races - but experts are not so safe
Do you rather do your regular shopping in this chain of stores to a dollar?
Dollar General's Recent growth is unequaled. The reduced price retailer has expanded his physical presence to 19,000 stores In the United States, but that's not all the company has done for its current expansion efforts. Dollar General has also created new types of stores - distributing far beyond the ordinary dollar store format to which we are used to it. These include the more expensive Popshelf, the smaller DGX and the DG market focused on food. In the locations of the DG market, Dollar General promises to have more fresh products and grocery stores that buyers do not expect a normal dollar store. But how true is it? Read the rest to discover what the experts had to say about obtaining fresh grocery stores on DG Market.
Read this then: Communities are fighting against Dollar General and Dollar Tree - This is why .
There are more than 100 DG market locations.
Dollar General recently focused on its grocery store. In the past year, the retailer opened many new DG markets and replaced several general locations in regular dollars by this updated store concept.
The company aims at provide communities With "narrower access to fresh food" in its DG Market stores, Matthew Simonsen , The vice-president of Dollar General of Real Estate and Store Development, said Winsight grocery business .
On the Markets DG website , Dollar General declares that the format of the store is oriented towards "high -value quality", emphasizing its commitment to include fresh grocery products in these places.
"There is nothing like fresh! Fresh should be easy," said the retailer. "It is important for us that the food of your fresh and nutritious family is simple."
Dollar General, however, has not shared the number of DG markets which he has opened so far. But there is good more than 100 locations Registered on Google in June 2023, according to Insider.
Some consumers have criticized the new format.
The new general grocery drilling project may not yet win everyone. Alex Amer , a main retailer journalist to Insider, detailed his first visit to a DG market in an article in May 2023.
The Bitter store went was located inside a shopping center in Fort Washington, Maryland, and it was instantly welcomed with a green design that distinguished it from the company's normal yellow brand for its ordinary stores.
"I found the store section with fresh food on the right when I entered. There were certainly fresh items that you would not normally find in stores at a dollar, such as garlic bulbs, lawyers and lawyers and lawyers and lawyers and lawyers bananas, "he wrote. "But a space reserved for fresh products was partially empty or contained stable packaged foods, such as chopped garlic in jars."
At the end of his shopping trip, Bitter concluded that he would not return to a DG market unless it was the only choice he had - for example, if it was the only store that sold the food nearby.
"I could bring together a week of grocery store here, but I should count strongly on canned foods and other stable foods," he wrote. AE0FCC31AE342FD3A1346EBB1F342FCB
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There may not be as much fresh grocery store as you can imagine.
Dollar General said that he did not intend that his markets DG compete directly with real grocery stores, Julie Ramhold , A Consumer analyst With Dealnews.com, says Better life . However, the retailer's promise to offer more fresh food in these stores compared to a regular general may not hold.
"If buyers are looking for fresh races on a DG market, they can find themselves disappointed because these stores do not seem to have an in -depth selection, like the other stores to a dollar," said Ramhold.
DG Market stores seem to offer more food products - simply not necessarily fresh products. According to Ramhold, stable foods and frozen processed items can be found "in abundance", but selection is still quite limited in terms of fresh products.
"On the DG markets, it seems that you will find little choice and it could be based on your region. For example, you can find things like lawyers and garlic heads as well as bananas, but find a separate lack Things like apples, potatoes, onions, carrots and other popular products, "she explains. "Even things like milk can be limited to what is best selling the location, so if you are looking for non -dairy alternatives or even something other than whole milk, you can find yourself without luck when shopping on a DG market. ""
Experts agree that DG markets may not be the best option for buyers.
Experts who spoke to Better life Conclude that people could better shop for their fresh food elsewhere.
"Although the expansion of general dollar in fresh grocery store can provide an additional option to buyers, it may not be the best alternative to traditional grocery stores in terms of quality, price and overall purchasing experience" , explain Jeanel Alvarado , A retail business at Retailboss.
And while many people turn to a dollar stores for essential discounts, DG races do not seem to be cheaper than you can find elsewhere, most of them. In fact, they are often a lot upper In the DG markets, warns Ramhold.
"Basically, you pay more for the same or less than what you would find if you should buy in a large-area store like Walmart or an affordable grocery store like Aldi," she said. "If this is your only option, it might be useful to check, but if you have a tight budget, do fresh shopping on the DG markets is probably not the way to follow."
According to Ramhold, you also run the risk of buying questionable quality foods because there is a greater potential for a low bearing.
"If the DG market in your region does not see much traffic, it may mean that turnover is low on products and it may mean that you may buy items that are close, or even after their dates of Sale, "she explains. "This could mean products that are not in the best form and the best meats and dairy products which may even no longer consume for some people."