If you shop at Macy, prepare for this major change in 500 stores

The beloved department store chain is doing something new from this month.


Department stores had had trouble before 2020, but for many, the cocovio pandemic was the last nail of the coffin. According to the real estate company Green Street, nearly 200Department stores have been closed Between April 2020 and April 2021, and 800 others should close at the end of 2025, byThe Washington Post. Meanwhile, large channels like Macy's are always trying to find a solid base by adjusting retail formats and making plans on how to attract buyers. In fact, Macy's is now preparing to make a major change in hundreds of stores this year. Read the rest to discover what will soon be in 500 locations in the United States.

Read this then:If you shop at Walmart, prepare for this "ultra-practical" change.

Macy's announced other upgrades this year.

Vero Beach, Florida; USA; June 23, 2019. Macy's store logo is pictured on the outside of the store a long with tall palm trees on a sunny day in Florida. Front view.
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The department stores have experienced difficulties in recent years, because retail trends have found that buyers were moving away from indoor shopping centers. To fight against this, Macy's began to experiment with smaller store formats in 2020. The Macy store market has about a fifth of the size of the original sites of the store chain, but they managed to attractnew and existing customers.

Consequently, the company revealed earlier this year that it had decided to accelerate its deployment of small stores. In May, Macy's announced that it would open 10 additional locations outside the shopping center, which will include the Macy store market, as well as other smaller companies for the company, such as Macy's Backstage, Bloombie's and Bloomingdale's Outlets.

Now Macy's announces another change that will have an impact on hundreds of other stores in the United States.

The company has just announced a new development of stores.

Macy's
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On July 18, Macy published a press release informing buyers he is about to present aNew store format in store. According to the announcement, the department store chain opens the American stores of Toys 'R' in each of its locations in the United StatesAbout 500 Macy stores in the country.

The department store chain is developing on a partnership it has since 2021 with WHP Global, an investment company thatacquired controlling interest In Tuys 'R' Us, the parent company Tri Kids in March 2021, according to CNBC. Since August of last year, Macy's has offered toys 'R' us exclusively for online buyers. According to the department store, its toy sales were 15 times higher in the first quarter of 2022, after the start of its partnership with Toys 'R' US.

"Macy is looking forward to bringing toys in our stores", "Nata Dvir, Said the director of merchandising of Macy, in a statement. “We hope that the children of Toys 'R' us of all ages will discover the joy of exploration and to play in our stores and our families create special memories together. The customer response to our partnership with Toys 'R' Us was incredible and our toy company saw enormous growth. ""

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Macy's will start to open Toys 'R' US stores this month.

JERSEY CITY, NEW JERSEY - JULY 11: A view of Macy's Toys
Eugene Gologusky / Getty Images for Macy's, Inc.

Macy's said that the deployment of American stores from these toys will start at the end of July, all the locations that should be opened by October 15 "in time for the holiday season". Store stores vary in size, from the smallest to 1,000 square feet to those of the flagship places extending up to 10,000 square feet. According to Macy's, the flagship locations of American toys will open in Macy stores in major cities such as Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco.

"The Toys 'R' Us brand will come to life in store with playful coloring lights as well as practical demonstration tables so that customers interact with various toy assortments." Geoffrey on a photo of the photo for families ", said Macy in the press release. During the holiday season, some store fingerprints can increase by 500 to 3,000 square feet additional to "offer an even wider assortment of products" to customers.

The toy company has been struggling for years.

Toys R Us going out of business sign
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This is not the first time that Toys 'R' Us has been trying to make a return. The company was once the largest toy supplier in the country, but in 2017officially deposited in bankruptcy After having accumulated nearly $ 8 million in debt, according toThe Washington Post. Then in 2018, it was announced that all700 Toys stores "R 'US In the United States, would be liquidated and closed permanently, by CNBC. AE0FCC31AE342FD3A1346EBB1F342FCB

A year later, the company tried to revive by restarting its website and opening two physical stores in New Jersey, The Washington Post reported. This attempt finally failed - the two reopened stores were closed in January 2021 - but the Toys "R" kept its online stores open. And just before the Macy's collaboration, a new TOYS flagship toy store was opened at the American Dream Mall in East Rutherford, New Jersey, in December 2021. What is the next step for the brand outside of Macy's remains to be seen.


Categories: Smarter Living
Tags: News / / Shopping
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