Good Lifestyle

Sometimes your first choice is your best choice. And other times? Well, not so much. When you look at the original names of certain emblematic brands, it is clear that the rebranding was necessary. From the formerly known research portal under the name David and Jerry's Guide on the World Wide Web at Skype's original history, read it to learn the hilarious original names of the brands we know and love today.

We can all be happy that we told people we googley "someone today, instead of talking about how we come from" plugging "Britney Spears To find out how old she has.

Back in 1996, whenLarry Page andSergey strand worked with the creation of what we now know asGoogle, they initiallyCalled BACKRUB-A Sign of head to how the search engine has analyzed the "Rear Links" of the Web to determine the importance of a site. A year later, they decided that they needed to move on to a name that indicated the amount of data they indexed - and possibly, they proposed to Google, a take on the number "Googolplex", which is the Figure 1 followed by a googol zeros (or 10¹⁰⁰ zeros).

The first 7-elevengrocery storeAt least a wealth showcase on a pier cropped in 1927 in Dallas, Texas, by the employee of the Southland Ice SocietyJohn Jefferson Green. However, in 1937, the founder of the Southland Ice SocietyJoe C. Thompson Jr.had decided that he liked enough the idea of ​​extending it nationally - and when he did it, he did it under the nameTote'm stores. It was not until 1946 that the store was rebranded as 7-eleven, an indication of their new extenthours7 years at 11 am, seven days a week.

Believe it or not, the photo sharing applicationInstagram actually started as Burbn. When creatorsKevin Systrom andMike Krieger Start by creating their application, they have planned it as a combination of Foursquare elements and mafia wars. They named it afterThe preferred drink of SYSTROM: Kentucky whiskey.

However, after deciding that the application was too crowded, they returned to the drawing board and chose to keep the picture sharing aspect of it. Because of these changes, they have stocked in the form of Instagram, a combination of "instant telegram" and "telegram", that SYSTROM thought "Camera-Y-Y", according toInc.

In 1893,Caleb Bradham developed agaseous beverage In his pharmacy in New Bern, North Carolina, he simply called the Brad drink in honor of his last name. Five years later, Bradham returned to Pepsi-Cola, using the root of the worddyspepsia (meaning indigestion) Because he believed that his drink was a "healthy" soda that facilitated digestion. Finally, however, "Cola" became the common name for the carbon gaseous drink - so these days, we are only seen calling it "Pepsi".

WhenFred Deluca Since submarine sandwiches were all raging in the 1960s, he climbed the idea of ​​opening his ownSubmarine sandwich In Bridgeport, Connecticut. With the financial assistance of the friend familyDr. Peter Buck, He opened his store in 1965 and named Pete's super submarines in the spotlight of Buck. Apparently, Deluca hoped to win enough money in her new sandwich business to pay for her tuition fees and possibly become a doctor, just like Buck.

Once theenlarged company, it shortened the name of pete submarines - but when it was told that it sounded like "Pizza marine"During the broadcast of the radio, it shortened it even more at the metro of Pete. In 1968, the name of the shop was just right - and the rest, as they say, is the story.

Hugh HeffnerFounded legendary lifestyle and entertainment magazine for menPlayboy In 1953. Fortunately, however, an almost-trial saved him to go with his original name (and infinitely worse):Evening.

"I wanted to call the magazineEvening, influenced by a cartoon book I had. I was looking for a masculine silhouette of a kind and I thought that "an animal in Tuxedo will distinguish us, Hefner has already revealed in an interview withCnn. A month before the magazine first published, however, he received a letter from the lawyer ofStagMagazine, saying that it was a breach of their title. Hefner had a quick solution: "I already had a second reflection on the title. So, at the very last minute, I changed the name and I changed the image and called itPlayboy. "

In 1964, the athlete of the track at the University of OregonPhil knightand his coach,Bill BowermanfoundedBlue ribbon sports(BRS) to distribute racing shoes made by Japanese society onitsuka Tiger. Two years later, they opened their first retail store in Santa Monica, California, and extended to the East Coast a year later.

Then, in 1971,Jeff Johnsonthe man who led the factory of the east coast of society,noted that all major brands at the time consisted in oneword It was easy to remember. Similarly, they all included at least one "exotic" letter as Z, X or K. So Johnson suggested Nike, the name of winged goddess of victory and blue ribbon sports was no longer. "I had a good idea of ​​my life and it was he," he says, according toRider's world.

In 1985,Jim Kimsey andSeriff de Marc foundedOnline service company Quantum IT Services. In 1991, they changed the online name of America after a vote per employee. But it was not until 2006 the companyOfficially adopted the abbreviation It was already widely known as: AOL.

In 1927, contractorChris Matulich Open a 60-seater restaurant in New Orleans, Louisiana and named Chris's steaks. Fair enough, right? During the 38 years of Matulich, the management of the restaurant, he was obliged to sell it six times - but each time the joint was finallySold at a cheap price When the new owner failed or abandoned.

Who changed everything in 1965, when adivorced single mother namedRuth Fercetel I went against the advice of his banker, his lawyer and his friends, and the creation of the house to buy the Matulich restaurant. She participated in all aspects of the company and hired single mothers under the principle they were hard workers. Whenfire destroys the building It accommodated Chris's steaks in the mid-1970s, Ferce moved the restaurant and renamed Ruth's Chris Steak House. Thiswas his, after all.

WhenJeff Bezos founded what is now AmazonIn 1994He wanted to call it Cadabra, an abbreviated version of the phrase of the magician of the OFT-used "Abracadabra". After his lawyer, the lawyer has Mished like the "corpse" much less attractive, however, he realized that the company needed a change.

Back to the drawing board, Bezos wanted something that would capture the pure reach of the site and thatpreferably started with the letter A Since then, at the time, websites were listed in alphabetical order. After scanning thedictionaryHe came to Amazon. It was perfect: not only it started with an a, but it was also the name of the largest river in the world, indicating size and volume.

Thiselectronic The retail store was founded in 1966 byRichard M. Schulze andJames Wheeler In Richfield, Minnesota - and because they are specialized in high fidelity stereos, they have named the sound of the music store. However, in 1981, thestore was strongly damaged by atornado, and the founders have therefore decided to have a vast sale of their products recovered from the car park. They announced the sale by promising consumers the "best purchases" on the products. Their advertising tactics were so effective that they did more money during this sale than in an average month. In 1983, the nameBest purchase wasOfficially adopted.

Snapple, originally a completely natural fruit and soda beverage distributor, was known for the first time of non-sentenced food products, Inc., when it was founded in 1972. But after introducing a juice of Popular carbonate apple calledSnapple (A portman of "Snaply" and "Apple") a few years later, the company has developed under the moniker of the product.

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In 1980,Bill and T.J. PaleuseOpen T.J. Applebee's Rx for Edible Elixirs in Atlanta, Georgia. Palmers sold therestaurant concept In 1983 at W.R. Grace and Society, and they finally changed the name of the Applebee neighborhood and reflect the original vision of the Palmers: a place could call their own. Now we can all eat good in the neighborhoodand Say the name of the restaurant without our languages ​​became established.

Sony started in 1946 as a Tokyo Electronics store calledTokyo Tsushin Kogyo K.K. (which translates to Tokyo Telecommunications Engineering Corporation).

When they decided to rename the company, they considered the appellant TTK, but the Tokyo Kyuko railway company was already known by this acronym. They were then considered simply to use the word totsuko, but found that the Americans had struggled to pronounce it during a visit to the United States finally, they landed on Sony, a mixture of the word Latin"Sonus" for his and "Sonny" AKA a young man hip.

When the English teacherJerry BaldwinProfessor of HistoryZev Siegland writerGordon Bowker Ready to open their first coffee in Seattle in 1971, they had another nautical name in mind: cargo house, that Bowkernoted In an interview would have been a "terrible terrible error".

"Someone entered somehow with an old mining card of the waterfalls and Mont Rainier, and an old mining town called Stabo," Bowker said. "As soon as I saw Stabo, I, of course, I jumped to[Herman] Melville first mate inMoby Dick." Thereby,Starbucks was born.

Iranian-American American computer program of French originPierre Omidyarstarted the auction On September 3, 1995, with the idea of ​​"gather buyers and sellers in an honest and open market". Two years later, once the traffic had gone beyond the expectations of Omidyar, he tried tochange the name in Echobay.com in honor of its Technology Group of Echo Bay Bay. When he learned that the estate was already taken by a gold-mining company called Echo Bay Mines, it has shortened it to its second choice: eBay.

The Computing table registration company started in 1911 and soon after,Thomas J. Watson took over the company in 1914. He decided to use the name "International Business Machines"In order to report the fistay of the company in electrical writing machines and other office machines - and in 1924, it became" IBM "that we know today.

In 1889,Fusajiro Yamauchi started asmall business This has sold handmade playing cards in Kyoto, Japan and named Nintendo Koppai, the first sense is "let the luck in paradise" and the latter means "playing game cards". The company has cycled through aSet of names Before officially becoming the Nintendo playing card company in 1951 and 1963, long-standing presidentHiroshi Yamauchi Shortcut the name of Nintendo, preparing for the launch of the company's Foray in video games.

Samuel S. Wurtzel opened its first electronics store in Richmond, Virginia, in 1949. He called itSociety-An acronym for the first letters of his last name, Wurtzel; The name of his wife, Ruth; Names of their sons, Alan and David; And his name, Sam.

In 1959,it operated fourtelevision and home appliance stores in Richmond, as well as several smallerMalllets of mall Brand-N-Sound sector and Circuit City. When Alan took over in the late 1970s, he officially changed the name of the company to the simplest moniker, the city of circuit.

In 2002,Dave Hyatt,Joe Hewitt, andBlake ross liberatedexperimental project called Phoenix. They found withthe name Because the company "has reached ashes" from Netscape Navigator. The following year, he was renamed Firebird due to brand problems with Phoenix Technologies and, in 2004, he was rebrandedagain For Firefox after complaints from the Firebird database project. Finally, the developers had landed on a moniker that they could actually keep. "It's easy to remember. It sounds good. It's unique. We love it", the companynoted in a report.

In 1994, Stanford University Electrical Engineering Graduate StudentsJerry YangandDavid Filocreateda website With the full name of David and Jerry's guide on the World Wide Web. A year later, as the site became more popular, they changed name to Yahoo, simply because they liked the way this word of the novel of 1726Gulliver Travelsounded. Later, they tasted like the word the word "brochure"(An acronym that applies after the word is invented) from" yet another hierarchical oracle. "

Max,Peter Thiel,Luke nose, andKen Handery Security Software FoundedConfinement, a combination of the words "trust" and "infinity", in December 1998. A year later, they launchedPay Pal as a way to allow people to make payments by email and, after the merger withELON MUSK'sX.com, PayPal turned out to be the mostfriendly moniker. The name of the company has been officially modified in 2001.

This company based in Tokyo was originally founded asLaboratory of precision optical instruments, or Seikikōgaku Kenkyūsho. In 1934, they started producing the Kwanon camera, a prototype for the first time 35 mm from Japancamera with a shutter at the focal plane. Considering the success of the product - and to try to make the name easier for the Americans to say - the company has changed its name to Canon Camera Co., Inc. in 1947. More than 20 years later in 1969, it has become Canon Electronics Inc.,highlight their increasing directory.

WhenNiklas ZennströmandJanus Friis, co-founders of Kazaa music sharing site, published for the first time theirVideo chat software In 2003, it was as Sky Peer-To-Peer. By realizing, they needed something catchier, they tried to shorten the moniker toNickname"And when they discovered that the domain name was already taken, they settled on Skype. Who needs R anyway?

Tokyo-based company Nippon Kogaku K.K., which translates into Japan Optical Industries Co., Ltd., was founded in 1917. But it is only 1988 that societyhas been renamed Nikon Corporation in honor of his most sold cameras. The Nikon was named after "Naikan", the Japanese spiritual practice ofextreme gratitude.

When Hatch Labs launched his revolutionaryApplication of meetings In 2012, it is calledMatchbox, a Cyy reference to light the flame of romance. However, since the name sounded undoubtedly too similar to match.com, they decided to turn around. Framesinstalled on The word "tinder", the dry material you use to start a fire. "People will get it to get it, and they will say that" oh-tinder: fire ", or they do not get it and they think it's a smart spelling of the word" tender ", said co-founderJonathan Badeen, according toMILWAUKEE BUSINESS JOURNAL.

Tokyoautomotive manufacturer has technically known as Nissan since 1934. And yet, when theExtended brand In the United States in 1958, he did it under the name of Datsun. However, Nissan's name ends up being far in the ocean and societyeliminated Datsun completely in 1984.

Moving search (RIM) was the first wirelessdata technology Developer in North America when heWas found In 1984. In the mid-2000s, the company became famous for its BlackBerry smartphone line - and thanks to this star product, the parent company officiallyChanged his name on Blackberry in 2013.

WhenJohn Hertz Purchased Rent-A-Car Inc. of FounderWalter L. Jacobs In 1923 herenowned HERTZ DRIVE-UR-SELF SELF. Hertz sold the company to General Motors in 1926, but he ended up ranging in 1953 - and after that, he renamed the brand the brand Hertz Corporation.

Target founderGeorge Draper Dayton Became theSingle shareholder Dry goods from Goodfellows in 1902. When he resumed, he reimbursed a Dryton merchandise undertaking, then connected it to the Dayton company in 1911. After his death in 1938, the company started to cross various leaders.

One of the changes they have implemented? A reduction store in 1962 called target in Roseville, Minnesota, which quickly became the majority of the business of the company. After examining 200 possible names for the establishment, former director of advertisingStewart K. Large WidthAnd his staff landed on the target and his Bullseye logo. "As a market goal is to hit the Bullseye Center, the new store would do many even in terms of retail, service, community engagement, price, value, and value. Overall experience, "he said, according to the site of the company. But it would not be before 2000 thatThe target would officially become the name of the company in general. And for more colors on the target, check the20 secrets of targeted shopping only hardware hard.

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