Good Lifestyle

WhileGAP Inc. has observed its name stores and republical bananas, two of his brandshave been flourishing: Athleta and Old Navy. But that does not mean that it has not been without its fair share of problems. The old Navy has been at the center of many controversies in recent years, which has allowed the company to get rid of some items. In 2015, after dealing with a major reaction of customers, the retailerDiscontinue Children's Shirts This art career apparently removed. Then, in 2018, Old Marinereplaced a t-shirt design This has presented a non-inclusive map of the Chicago neighborhoods. But now, the brand gets rid of an entire part of clothes in the middle of the criticism. Read it to discover the last change in the old Navy.

The old marine stores across the country receive a makeover. The retailer announced that he would not separate hisSection of women's size And instead of highlighting all women's clothes, as of August 20th. This new initiative, called "Bodequality", will be implemented throughout the 1,200 Old Navy stores with signaling panels highlighting change.

The Navy Online Shop will also merge collections of women and women in a navigation menu.

According to brilliant,Alison Partridge Stickney, Chief of Women's Merchandising at Old Navy, spent three years talking to customers and attracting new ways to raise theSize offers More from the company. "We decided early that it would not be a band fix," she said. "It must have been a complete transformation of how we work."

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Old Navy also proposes all its women's clothes in size size of about 30. According toVogue in adolescence, sizes 0-28 will be stored inALL OLD NAVY STORES, while the size 30 will be sold exclusively online.

Extended size styles will no longer be designed and manufactured in a different setting either, as they had previously been, by shine. The company also introduces new mannequins in online stores and models, displayed in Sizes 4, 12 and 18.

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The old Navy has bore more than 16 year old clothing sizes since 2004. In 2018, theCompany introduced specialty stores more At 75 of its stores, by CNN. But the extended size offers of the retailer have been confronted with obstacles.

In 2014, the old Navy was heavily criticized for balancing higher prices for women's size jeans and smaller jeans when there was no price difference for men's jeans between various sizes. . At the time, the retailerDefend its price differences In pretending that the extended styles of women included "unique tissues and design elements" that the jeans of men did not do it. But, as part of its new initiative, the old Navy has clearly specified that women's clothing prices will be the same size.

By discussing with women who have more sizes in recent years, the Old Navy Pertridge Stickney told Glossy that she had learned that there was a near universal concern: the feeling of exclusion.

"The overwhelming response we have heard women is that purchases are not fun, it is dismantled," she explained. "They can not buy with their friends. They feel excluded. Our march orders had to make the whole inclusive shopping process, no walls between customers. And the good thing to make the same thing again and Still many customers were that it made it very easy to launch [this plan] to the rest of society. "

According to Bricy, the change will only happen for the women's clothing of the Old Marine and not for any other GAP brand for the moment. GAP Inc. has not revealed whether or not changes to other marks later. Better life Also reached the company, but has not yet heard.

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