The largest chicken chain in America will develop for the first time in 17 years
While the colonel was busy with international growth, the US footprint continued to become smaller.
America's largest fried chicken chain took over the world with thousands of international locations, but its inner presence has been on a constant decline for years. However, all that is about to change asKfc Announces plans for US growth for the first time in almost two decades.
We tend to think of the company as one of the staples of the American fast food, but did you know that there are currently more KFC restaurants in China than in the United States? Estimates Place the KFC Chinese imprintLess than 6,000 units, which is about 2,000 locations more than currently operating unique states.
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In fact, KFC's global footprint has exceeded its national a while ago. In 2005, its international reach had exceeded 2,600 stores about 2,600 stores. In 2021, this difference has a balloon to an incredible 17,000 units - according toRestaurant Business,The channel currently operates 21,000 international locations, but less than 4,000 domestic stores.
But KFC seeks correct, according to a recent statement by President Kevin Hochman. Send shareholders to a virtualInvestor's Day Event, he announced that the company had to become "a new positive net unit" by the end of 2021, the new restaurants of restaurants exceeding projected closures for the first time in 17 years.
Positive unit growth in the United States is a big news for KFC. Chicken experts had about 100 more store closures that openings each year since 2004. In 2017, the channel has managed to reduce this rate nearly half and almost successfullyInvert the trend in 2018. While 2020 was supposed to be their big year back, closures related to the pandemic spoiled these plans. But now, with "the biggest pipeline of new buildings sites in a decade" - including new player-oriented stores - KFC, is ready to cross the threshold in unit growth.
The footprint is only a battle in a war the chain currently opposesChick-aIt's the top of the American competitor. Although KFC still has about 1,400 stores more than the pussin-thread-has much smaller, it has lost its sales advantage in 2013. Chick-thumb-A has covered colonel again in 2018, with store performances that double those of KFC. SamePokeyes Given the chain a race for his money and, from 2021, he claims an almost equal market share.
The three channels have benefited in recent years of the growing popularity ofChicken Sandwich. Popeyes is usually credited withStart the trendBut the fast food restaurants have benefited from it. KFC launched its own versionearlier this year And since appreciated an overvoltage in sales of the same store.
With regard to the recovery of its position of the American industry of Chick-Fil-A, KFC has always a long road to come. Although busy develop abroad in the 2000s, it has allowed an once regional chain like Pick-thumb to become incredibly theThird chain of restaurants u.s the largest per sale. Maybe the new enhanced and enhanced chicken sandwich currently accounts for 10% of all KFC sales, will help.
For more, discoverTaco Bell, Pizza Hut and KFC are the first brands of fast food to do itAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.