The sneaky way your favorite restaurant can be deceived
It is likely that your food delivery order was not prepared at the restaurant you ordered.
That you go meals, you just received from yourfavorite restaurant chain May not have been prepared where you thought you ordered.
This is true, it is very likely that the shrimp Wonton move-fries that you ordered for the delivery of Applebee has not been cooked and packaged at the location you usually dine. According toNews from the Nation's restaurant,Many brands of popular restaurants actively use the use of ghost cuisines to follow the growing demand for delivery.
AlthoughThe restrictions began to lift in each stateThe typical consumer is always wary of the dining room, especially with the top expert on infectious diseases of the government,Dr. Anthony Fauci By saying that we do not have yet to get out of the first wave of coronavirus cases.
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With that in mind, customers still rely largely ondelivery services Like Grubhub, Doordash and Ubereats for restaurant meals. The disadvantage of using third-party delivery applications is that the restaurant inevitably loses money. The ghost cuisine, however, isthought to solve this problem.
What is a guest cuisine?
Ghost kitchens Can be used to help obtain an entirely new activity of the ground or develop the delivery range for an existing restore chain. The brands can rent their own separate kitchen space in an installation, such as the United Kingdom or clouds to prepare and send food controls for delivery from there. Essentially, this allows the location of the brick and the mortar to focus on the Dimes, take-away controls and the delivery orders nearby. It also records the mark to open an additional location of bricks and mortar, which would cost considerably more than the rental of kitchen spaces.
Which brands currently use ghost kitchens?
Mid-March,Chipotle Announced that it would use delivery kitchens as a way to speed up the speed of preparation of non-local orders while eliminating the cost of opening another physical restaurant location.
"Our delivery cuisine is like a chipotle in a chipotle, the preparation of real and personalized personalized, personalized bowls and bulriots only for digital guests," said Chris Brandt, Director of Marketing toQSR. "Chipotle is the first brand at the level of this concept nationally with more than 2,500 restaurants offering the unique implementation for digital orders."
Other brands of good reputation have also begun to explore the potential to improve business via ghost kitchens. For example, at the end of February, Applebee stated that it was plannedon experimental ghost kitchens.
According toNrnFoodservice IP predicts sales of ghost restaurants to increase by 42% this year.
"We know that consumers want brands for the delivery and delivery of brands. Ghost kitchens are an immediate way to get additional locations available for delivery compared to long construction time for the construction of a restaurant. bricks and mortar, "Andy Wiederhorn, CEO of Fat Brands say toNrn.
So, the sneaky way your favorite restaurant can go wrong, you do not want to be sneaky. Instead, the incentive for renting an extra cooking space to cook Google controls improves the effectiveness of which brands can deliver you, so you expect less. If you found it interesting, be sure to read7 food delivery secrets want you to know now For more insight into what is happening behind the scenes of the preparation of food delivery orders.
