This sandwich chain once popular is on a steep drop
The brand tries to return to ghost cuisines.
Once among the three largest sandwich chains of the country, Quiznos has been on a constant decline for a decade. The birthplace of sub-manuscripts has lost a staggering number of locations during this period, with the pandemic causing an even harder fall in sales and the number of units. Now the company is developing in ghosts in a new attempt to save to disappear.
Quiznos currently only exerts 255 US locations and more than 300 international, according toRestaurant Business. It's a cry away from 800 storesThe company had in 2019and even further from the footprint of 5,000 locations he had at its peak in 2007. In fact, the number of restaurants in Quiznos in the United States decreased by94% in 15 years.
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To put it from a financial perspective, Quiznos peaked $ 1.9 billion in system sales in 2007. Today, after a difficult pandemic year that decreased by 22.5% of 22.5%, The chain generates less than $ 100 million a year on sales throughout its stores.
The experts citemany reasons Why the chain had such an epic fall of grace. For one, while its grilled sandwiches may have been a novelty when they were introduced about 40 years ago, competition in Hot subsay has become radically become radically.Metro Was a competitor that started to grill sandwiches in 2005 and also beat the quiznos with prizes of their $ 5 offers.
But the metro and quiznos stories are really similar in a prejudicial way - the two channels chased a fast expansionTo the detriment of their franchisees. Like its rival, the quiznos gave thousands of inexperienced franchisees and put difficult financial requirements that prevent these small operators from making a profit. According to YouTuberCorporate manMuch of the chain's revenue has been achieved through franchise fees, which are ad hoc payments to the business. Fast expansion has therefore benefited directly from the financing line.
Another major source of profit for quiznos? SaleFood and papers to its franchisees through a subsidiary called American food distributors. Operators were forced to buy these supplies at much higher prices than the industry average, while the quiznos took advantage of the price hike.
This represented a franchise model that eventually created a large number of restaurants that barely earned money, and many unhappy owners ended up throwing in the towel, which causes mass closures.
So, what is the future for this dominant sandwich empire? According to Jonathan Maze ofRestaurant BusinessThe parent company, Rego Restaurant Group, sees a future for the brand in Ghost cuisines. Quiznos wrote a case with phantom cooking brands that will put its submarines in 100 of these starting and delivery locations to the other from the United States and Canada by the end of the year.
Beyond ghost kitchens, the chain tries to reinvent itself with a new restaurant design including a reader-thru, as well as new categories of menus, according to a recentPress release. These movements can provide a life buoy for the quiznos.
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