Is your "healthy" cereal worse than Froot loops?

This sneaky marketing ploy is more difficult to shop healthy at the supermarket.

The extraterrestrials invade the Earth in the next 60 days are quite unlikely. Like a quiet trip to the grocery store with a three-year-old child. Tiny tikes have little no patience, and parents tend to fly like bats out of the hair removal of grocery alleys, throwing food into their trolleys with shots that would do the NBA Proud player, just to keep tangles at the bay. We get a quick trip to the store with your mini-me creates one afternoon less in tears, but it could also have a negative impact on the health of you and your family.

Recently published search in the newspaperAppetite Discovered that children are attracted by bright colors decorated with playful mascots (without choker). More surprising was that parents assumed that all these products were high in sugar and artificial ingredients, without even taking a look at the nutrition panel.

But here is the kicker: the researchers have discovered that parents are just as influenced by cereal packaging as children - and not necessarily to buy healthier choices. The study revealed that neutral colored food packaging splashed with sanitary allegations and plants, fruits and vegetables often make their way in the parents' shopping carts without examining the nutrition label. If researchers know, you can also bet that food marketers. Large food companies know that this type of packaging uses health spirit buyers and usually use it to pass non-healthy products as nutritious. In fact, some foods marketed as healthy are actually worse than food with cartoons on the box.

Eco-to-point: Kellogg's Craclin Oat Bran Cereal and Kellogg's Froot Loops. Do not let the glossy red box and smiling tacan scare you, mom and dad. Yes, he uses artificial coloring but, believe it or not, the classic variety of this cereal is actually much lower in calories, fats and sugar than oats in the healthy blue Kellogg box. (Just stay away from Froot loops with marshmallows.) This does not mean that some foods marketed as healthy are not really good for you. Post shredded wheat, Bran cereal wheat not only has the air of the game, it also follows on its demands, delivering a healthy morning bowl with a 160 calorie mother, 1 gram of fat and 0 grams of sugar per cup!

The end result: Always read food labels at the store, no matter what packaging looks. If you are usually short on time, pick up a copy of theEat this, not that! To see what other cereals and food falls into "eating that!" Category so you can make a shopping list and catch them quickly at the store. Making healthier choices has never been so simple.