Grocery store to give these brands new labels

The regional grocer aims to increase representation with new product labels.


Between thecoronavirus pandemic and theRacial Justice Movement, a difficult year gets closer. Many companies have taken notes and deserve ways to better support their communities in the new year. If that means continues to apply strict Covid-19 precautions or projectorsBrands owned by minorities In store shelves, things are about to look like different major and regional retailers such as giant food in 2021.

The supermarket chain will present new labels on its store shelves, its website and mobile applications in January.Highlight the products produced by companies and companies owned by minorities. More than 3,100 products belonging to 218 qualifying providers will include tablet labels, which will clearly determine if the products come from women, Asians-Indian, Asian-Pacific, Black, Hispanic, LGBTQ or Veteran. The labels will move in all 164 locations of the Delaware, Maryland, Virginia and Washington D.c. chain (linked:8 groceries who can soon be in the short diet.)

"Giant food is proud to better showcase our various suppliers," Ira Kress said, president of giant food, saidin a report. "We are committed to facilitating customers to identify product attributes that are important to them by promoting a diversified and inclusive network of suppliers who reflect the unique origins and experiences of our giant family, our customers and our communities. "

The retailer also plans to highlight the diversity of its online suppliers through product projectors and narrative initiatives. But it's not the first stride of giant food to be inclusive and support for diversity. The grocer has committed$ 500,000 to organizations In the Greater Washington D.C region in September to support racial equality.

Let us hope that other retailers follow giant food in his efforts to increase the representation of brands belonging to minorities in grocery stores. And stay up to date on the latest supermarket news, make sure youSubscribe to our newsletter.


Categories: Groceries
By: v-s-wells
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