Good Lifestyle

Look at your throne, Lacroix. A new sparkthe water Quickly approach to the market - and it comes from a heavy stripper industry.

Coca-Cola, the giant drinks behind such beloved soft drinks such as Coke, Coke Diet and Smartwater,Currently works on a new sparkling drink. It is (adorably) named AHA, and it merges two of the most addictive drinks properties: bubbles and caffeine. Expect to see him on the office of each millennium after reaching shelvesMarch 202020.

AHA is the first launch of the company's product in more than a decade - the last major was the peak tea of ​​gold, all the way back in 2006 - and comes as a result of the massive growth of the sector of Sparkling flavoring water. According toNielsen figures, thesparkling water Increased jaw-down 54% between 2014 and 2018.

"As the most important and fastest part of the category, the main flavored sparkling water is a segment we know we need to double," said Cecina Li, Vice President of the Coca Water Category -Cola North America, saidin a report. "AHA is our Big-Bet brand in this big-bet category."

The rumor has the company mixed and matching 50 different flavor pairings - what they call "flavor mergers" before settling on a series of finalists. The result is a more stacked list than the head line for Lollapaloza. The first day, the new brand will be available in the following eight varieties:

• Lime + watermelon
• Strawberry + cucumber
• Citrus + green tea
• Black cerism + coffee
• Orange + grapefruit
• Apple + ginger
• Blueberry + Pomgranate
• Fishing + honey

Just two of the flavor mergers will be containing caffeine - both citrus + green tea and black cherry coffee contain 30 milligrams each, which corresponds to about half the amount you would find in a single expression. While the remaining six will be totally decaffeinated coffee. But they are all sodium. And even better, they are all zero-calorie.

RELATED: Sugar-free recipes, you can not wait to eat.

When AHA strikes shelves, it appears in cans and packets of 12 ounces of 16 ounces. Now the key word there are "cans". Rather than release the drink in bottles, part of Coca-Cola's strategy - afterbe notoriously crowned As the largest global plastic polluter, two years to play - it's playing their environmental concerns from their consumption base. Mother nature can notlove The cans, but they are at least better than plastic bottles, which rank among the worst environmental dangers that the world face today.

A politicized concern that they do not plan to play today? Cannabidiol (or maybe you know as CBD). Although some brands of soft drinks are certainly experimenting with several different options, Coca-Cola does not have a roadmap to explore this one for the moment.

"We have been absolutely clear about our reflections on the CBD," Shane Grant, President of the Still Business Unit for Coca-Cola North America, saidThe Washington Post. "We have absolutely no project to launch."