This popularity of the fast and casual Mexican chain is a discreet price increase in the menu
Compensation of higher average wages for chain workers.
Chipotle Raising the average salary for its employees at $ 15 an hour, but customers will be those who pay the difference.
According toRecent reportsThe chain increases its prices by 4% throughout the menu to compensate for salaries from higher employees. This translates into30 to 40 cents More for a medium chipotle meal.
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The move has been confirmed by the Chipotle leaders at the Baird Global Baird Global Consumption Conference, Technology and Technology Services of Baird on June 8, Jack Hartung acknowledged that the industry deals with hand shortages Improvement and price increases of ingredients, but the increase in menu prices will only reflect the menu.
"And the intention of mainly covers the cost in dollars in increased salary. Okay, not to protect the margin, but to cover the cost of the dollar," he told the virtualpresentation. "And you know, we'll see how the rest of the year takes place."
The chain does not immediately provide to increase prices due to increasing costs of the ingredient. "Ingredient expenses, we talk about it. We will see where it is leading," said Hartung.
Transferring public pressure and operational problems caused by staff shortages, the chainannouncement In May, it would increase its average hourly wage at $ 15 by the end of June to attract and retain employees. However, this does not mean that all Chipotle employees will do this hourly wage, but their starting hourly compensations range from $ 11 and $ 18 - about $ 2 depending on the location.
If you are a frequent customer, you probably noticed that your chipotle order increases over the last year (while theThe portions were smaller) For example, if you get your order on Doordash or Uber Eat, you will pay 13% more than in a chipotle restaurant because the chainstarted adding a delivery charge to digital controls. He also startedLoad of lateral tortillas, which owed freely on request.
For more, discover:
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- Chipotle finally publishes this long menu item requested
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