This popular Seltzer Hard has just been stopped
The drink has debuted less than a year.
If your SELTZER Go-A hard Changed in the past year, you were certainly not short of options. New rivalsFall-Favorites Really and White Continue to appear at each turn. Now, even the superstar of country musicBlake Shelton is in the game.
But all new additions to the category are not intended for a long life and the last brand on the cutting block is COORS SELTZER. The leaders of the Molson Coors' beverages have recently announced that "the company will cease the production of COORS SELTZER, asking wholesalers to sell by staying the inventory"Brewed first reported.
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The CEO of Molson Coors saidDive Last monthThe company's portfolio "was quite contested" Consumers began looking for alternatives to beer like selTzer hard in recent years. "It was clear that people were looking for other alternatives and other choices, and we were a clear disadvantage because we did not play in some of these spaces," he said.
To compete, the standing markHis strategy to attract younger drinkers. COORS SELTZER didIts debut in September 2020 With four flavors, including black cherry, grapefruit, lemon lime and mango. Molson Coors then launched Blue Moon Light Sky, a 95 calorie and pure hearts beer, an organic beer certified by the USDA. The company even associated with Dwayne "The Rock" Johnson sur Zoa, a marketed energy drink as a fact of "Best for you, natural ingredients. "It's on our list ofThe best energizing drinks for 2021, according to dietitians.
Going forward, Molson Coors plans to focus on his most expensive Seltzers Hard: Topo Chico Hard Sertzer and Vizzy. With a combined market share of 6%, the two brands drag the white claw and truly controlling three quarters of the category, according toDive.
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