This chain of chicken restaurants once popular falls out of favor of guests
The beloved hybrid of fast food and cooking at home suddenly collapses in popularity.
Boston Market has been around for what feels like forever. But the chain has fallen a long way since its glory days in the late 90s, while it was one of the most popular places to get from fresh roaster chicken.
After passing the bankruptcy and the switching of the owners of bankruptcy more than several times, the chain increased from 1,200 restaurants in 1997 to its 330 current locations. It is prudent to say that the Boston market does not dominate the fast casual chicken market like this, and a decline in sales shows that it regularly falls out of the favor of customers.
Here's why the quick string can simply not follow his old glory. And for more, discoverThis sandwich chain once popular is on a steep drop.
The chain grew up too quickly and imprudently
When it was good, it was great. Back in the late 90s, the Boston market was the Boston chicken and one of the most popular places to get the roaster chicken. The unique hybrid between fast food and homemade food that grew up a Newton, a mass. The location has been so successful in attracting more and more investors.
These zone developers exploded his imprint at a speed of penetration of the eyes. In 1991, the chain had more than 30 locations, in 1993, over 200 years in 1997, the chain was at its maximum clutter of 1,200 locations.
However, in a precipitation to achieve this major expansion, the company has ended up part of theThe most expensive leases in the restaurant industry, which finally led to the mounting debt.
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Competition forced the company to make bad movements
Boston Market may have had a unique product in the rotisserie chicken for a moment, but soon, other chains and even retailers like Costco taken to the popularity of this relatively cheap product. In order to stand out again on the competition, the chain started adding more things to its menu in the mid-1990s. Turkey, ham, meat meat and sandwiches were soon among them and a change of Name on the Boston market quickly followed.
But the chain began to look more and more like a fast articulation and suddenly confronted with a brand new pool of competitors in this arena. Money has been decorated on marketing as well as coupon offers, but the quality of their food service and customer service is lagging behind. This has marked a major change in their reputation.
The deposited channel for bankruptcy
In 1997, the benefits collapsed and the expansion fell on a stop crunch. The following year, the chaindeposited for bankruptcy. Fortunately, McDonald's, who sought to invest in smaller brands at the time,bought a majority stake in Boston Market's business. The move saved the chicken chain from switching completely at the time, but McDonald ended up selling it again eight years later.
Boston's market has seen mass closures over the years
In 1997, the chain had 1,200 locations. Some 400 of these locations are closed as a result of their 1998 bankruptcy and their footprint continued to further reduce each year. In 2019, the chain announced that it was the closureAn alternate part of 45 locations, leaving his current footprint at about 330.
Their sales have decreased
The year of pandemic was difficult for the entire restaurant industry and the Boston market was not exceptional. In 2020, the chain sawA decline of 24.1% of 24.1% compared to the previous year. But their sales were also down10% in 2019, and1.3% in 2018, showing an unfortunate downward trend in popularity that started well before the pandemic.
But that could be attempting a return
The Boston market waspurchased in LLC brand commitments in 2020And the chain may attempt a return under the new property. He has opened dozens of new locations since the acquisition, with 105 more in the pipeline for this year. Knowing the history of the chain, the new owner Jay Pandya is carefully optimistic that Boston Market is on the right path.
"It was growing at a very fast pace, but the debt was also there and was quite substantial," said PandaaRestaurant Business. "In this turn, it is structured a little differently. Do not add an extended debt to build locations and we build them strategically, knowing how market conditions are."
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