This national coffee chain could become more expensive soon

While sales of the company are rising, the same goes for its overhead costs.


Starbucks I am already thinking of the pumpkin spices season - but it's not the pumpkin. Based onTax Report of the Third Quarter Posted on Tuesday, the coffee company indicated that it could soon increase the price of menus to offset the increases in operational costs.

Cite inflation and the growing cost of work and supply,The company said Tuesday that its overhead costs would continue to increase the foreseeable future and that it was planning to travel on prices, as well as some longer-term provisions, to protect its margins.

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But Starbucks also reported a record performance, with sales of the same store increasing by more than 10% compared to the same period in 2019, and more than 83% compared to 2020. In total, the global coffee chain has Closed $ 7.5 billion in sales in its third quarter of this fiscal year, exceeding expectations and establishing a new societal record.

Sales growth has increased for a number of reasons. The brick and mortar operations of the chain have not yet returned to normal, with only limited seats available in most locations. But as was the case with many other fast service restaurants, Starbucks had a substantial increase inMobile sales and controls, which have not only decided to decrease sales, but have helped to drive growth beyond pre-pandemic levels.

Mobile orders, in particular, have been an area of ​​interest to Starbucks recently, with CEO Kevin JohnsonYahoo! FinanceStarbucks Awards Program members had increased by almost 50% since last year and that users of the application currently account for more than 50% of US sales.

Another key element of the third quarter of Starbucks has been a boom of cold drinks sales. Cold, including Starbucks cold breweries, Nitro-cold breweries, refresher and icy icy expressos - accounted for 74% of all US drinks sales, representing a 10% increase in pre-pandemic levels. AsYahoo! Finance Noted, the cold brewers were the "hot topic" at the Starbucks conference, the category of drinks receiving 24 mentions (while the hot drinks "were mentioned twice).

Based on the popularity of frozen drinks, the company plans to push the sales of its cold drinks in the coming months. The cold and cold coffees are among the most expensive menu items in the chain. The will of the thrust, Starbucks hopes, protects against increasing operating costs - and maybe keep the price of the planned menu increases to the bay for a little longer.

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