Discontinuous coke 200 brands of favorite drinks
The cuts continue on the Giant Soda, who has announced that it now has half of its beverage lines.
Just days after Coca-Cola announced that it isInterrupt its iconic diet sodaTab and break the hearts of the die-hard culture of the next nail in the process, the drinks giant has announced plans to interrupt the production of 200 of its beverage brands. If someone counts, it's half of his current beverage portfolio.
This news, which was announced in the third quarter of Coca-Cola on October 22nd, comes only weeks after Coca-Colaannounced the end of the line of its coconut drink mark, Zico and less than three months after theOdwalla line Smoothies "healthy" and fruit juice juices have been comprehencing "canned". Although we can not say that we are actually lacking these things rather weirdAbandoned sodas, you will never see again, this last series of Coca-Cola cancellations could sting.
Related: Here is8 groceries who can soon be in the short diet.
Although the complete list of trademarks on the cutting block has not yet been revealed, the CEO James Quincy suggested that this will include those he has previously called in the form of "zombie marks" (that is to say., Those whose sales represent only 2% of the total turnover of Coca-Cola).
Since water sales and sports drinks fell 11% in the third quarter, it is reasonable to assume that we look at a goodbye to all or part of Coca-Cola's "hydration" brands, which include Dasani (of which theDROP DASANI We like it well), Powerade and Water Vitamin. To be fans of these13 healthy sports drinks To lose weight, you will have to apologize if we were versionselectrolyte-The antanguous tears.
That being said, the elimination of half of the company's beverage brands is characterized by Coca-Cola as a growth strategy, allowing the SODA Company to devote more of its objective to its more profitable offers, including Coca. -Cola Zero and Topo Chico Hard. SELTZER. Coca-Cola intends to continue to explore new products in dynamic beverage categories (including selertzers of alcoholic beverages and a coffare) and to raise awareness of the constant requirements of its drinkers. drinks in real time.
Speaking of whom we tasted theTop 6 Seltzers Spiked, and he stood his head and shoulders especially the others. And for more news from groceries, make sure youSubscribe to our newsletter.
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