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Last week, Coca-Cola came under fire when some consumers pointed out that the new Coke Customizable Bottle Toolwas not inclusive of all ethnic groups and groups. Now an organization serves Coca Coca-Coca-backlash, but also a realtrial. They allege that the drinks testify to falsely a particular image to win modern consumer cases while fearing all this promise.

According toPorte de San FranciscoThe Institute of Earth Island - An Environmental Activism Group in Berkeley, California, tabled a lawsuit against Coca-Cola in June with the Columbia Civil Division District Superior Court .

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In thetrialThe Institute accused the giant of misleading consumer sodas with its use of "false and misleading marketing marketing himself a sustainable and environmentally friendly enterprise". The Institute opposes Coca-Cola's approach to marketing in this way because, they say, Coke is in fact "one of the most important contributors to plastic pollution in the world".

In fact, the Institute says Coke generates 2.9 million metric tons of plastic every year, which they claim to make Coca-Cola the largest producer of plastic waste in the world. They add: "Unlike Coca-Cola's representations, the company made no significant effort" for the transition to an economic system that would result in less plastic waste. As a result, they cite the recent point of data suggesting that many Americans are inadvertently exposed to many Americans.MICROPLASTICS PLASTIC WASTE Whether we consume the equivalent of a plastic part of credit card size every week.

Although this is not clear when the trial will land, the culture of the coca-cola brand has been perceived as a step with more progressive points of view: just for example,Automatic Coca-Cola distributors have recently been banned In a south county on what county commissioners have called the "left" values ​​of Coke.

But about whether the coke is guilty of "greenwashing" his image, thePortal Coca-Cola spokesperson, Ann Moore, refused to comment on the trial. However, Moore stated that Coca-Cola is respecting its "responsibility to solve the global crisis of plastic waste". To achieve this, she told thePortal, Coke committed to collecting "a bottle or can for everyone we produce and recycle" by 2030.

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