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One of the biggest AmericansDessert chains Seeing that its sales go through a major upgrade of the quality, or more precisely, freshness of its signature product.

Krispy Kreme, which went to public this year for the first time in five years, experienced a 30% of 30% of sales wherever their donuts are sold, according toRestaurant Business. The reason behind her? A new operational model that ensures that all their donuts are still fresh when they reach customers, something that society could not reach previously.

The best part is that the prices of Krispy Kreme remained the same. Here's how they could reach this major improvement that makes the chain more popular than ever. And for more, discoverThe Second Burger Chain of America to open 700 new locations.

In recent months, Krispy Kreme has improved its business model so that 100% of their donuts served in the United States and Canada are sold. And as the fans probably know, it was not always the case. Some of the grocery stores and other retailers carrying the chain donuts were not able to offer the same fresh product you could get on a place Krispy Kreme.

In fact, the amount of stained donuts sold was quite vast.

"A year ago, 38% of our donuts were not daily fresh:" Joshua Charlesworth, CFO Krispy Kreme, told investors Tuesday.Restaurant Business.

Currently, there are more than 300 Krispy Kreme sites in the United States and approximately 5,000 additional retail locations where you can buy the product. And they will be hot and freshly done wherever you go.

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The chain renoded its old big program but the pricing will not be affected, according toQSR magazine. So, if you buy a Krispy Kreme Donut at retail, you will get the same fresh product at the same price you would pay in a local Krispy Kreme store.

"The quality really counts. And you can get the right pricing structure, where customers will now say," It's Krispy Kreme. If I want a hot donut, I get it to a theater. Otherwise, I have it Getting where I want it, "says CEO Mike Tattersfield.

The brand operates on a network of hubs-large donut factories where products are made from fresh work and rays, which are all additional places that these donuts are sold. Krispy Kreme will now provide their daily donuts daily to all their shelves, marking a change of strategy.

They will be able to do so by investing in more of these manufacturing centers and their capacities, which will in turn be able to offer more donuts to more access points locations. In fact, the company plans to sell their donuts to 2,900 additional locations in the United States and Canada, of which approximately 1,700 are planned for urban areas such as New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Houston, Washington, DC, Atlanta and Boston.

Although the fresh model at any time is more new, customers have already noticed the difference and the chain notes a major jump in sales. According toQSR magazineThe weekly channel sales of the chain jumped more than 30% in the fourth quarter in all places where their beoscards are sold.

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