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The reports on the gains speak for themselves: more and more Americans flock to T.J. Maxx for clothing at reduced prices, the seasonal decór, beauty and bath products and the essential elements of the house. While other retail giants like Walmart And Amazon , promulgated price increases due to prices, T.J. Maxx was able to completely bypass the problem. In fact, the company is "very confident" that it can withstand prices in the predictable future.

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T.J. The mother company of Maxx is flourishing and dodges the prices.

TJX Companies ’ T2 2026 has exceeded Wall Street's predictions, despite pricing threats and changes in consumer purchase habits.

Net sales increased by 7% and consolidated comparable sales increased by four% compared to T2 2025, according to the report. The company brought in 27.5 billion dollars in sales in the first half of the 2026 fiscal year, an increase of six percent compared to the previous year. Meanwhile, net profit came to $ 2.3 billion for the first six months for the year 2026.

“Customer transactions were increasing in each division, because we have seen high demand in each of our American and international companies. Our company teams have succeeded in executing our fundamentals of companies at a reduced price to offer a fascinating treasure hunt of goods at great value to our customers, every day, ”said CEO of TJX Companies Ernie Herman .

Wall Street projected $ 14.13 billion in income, which TJX companies exceeded $ 27 million. The profit per share came to $ 1.10, compared to the initial projection of $ 1.01.

"With our solid profits in the second quarter, we increase our directives in the annual year for the beneficiary margin before taxes and profit by action," he continued. "The third trimester left strong, and I am very confident in our position when we enter the second half of the year."

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T.J. Maxx manages a commercial model to the test of prices.

Macy’s, Ross, Best Buy, E.L.F. Beauty products , and Walmart are only a few of the hundreds of retailers who have involuntarily succumbed to the pressures of President Trump's prices on goods abroad. However, T.J. The unique operational design of Maxx has proven to test prices so far.

As Best life Previously, "instead of importing goods directly from factories abroad, the retailer buys an excess inventory of brands of designers after he is already in the United States, in fact, T.J. Maxx advantage when other retailers will suffer disruption of the supply chain, canceled orders or overproduction.

This business model apparently acts as an escape to avoid price increases related to the price. Consequently, T.J. Maxx is able to maintain prices of 20 to 60% lower than its competitors.

Herman told analysts on a call: "We have sailed in the pricing environment by remaining simple and pure to this model", according to a CNBC report.

"TJX's opinion is that, whatever the prices, they will always be able to maintain much more competitive prices than traditional retailers", " Neil Saunders , analyst at Globaldata Retail, previously said Cnn . "In other words, even if prices generally increase due to prices, TJX will always be relatively cheaper."

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TJX Companies aims to open more than 1,300 locations worldwide.

In 2024, TJX companies announced Open more than 1,300 locations through its global portfolio. This includes T.J. Maxx, Marshalls, Sierra and Homessen. So far, the TJX family has added at least 111 new store addresses to its Rolodex.

In August only, T.J. Maxx launched six new stores in four more Washington D.C. states, while Marshalls opened five new locations.

The physical imprint of Marshalls will extend again in September, with the addition of five new stores . Meanwhile, HomeSense opens another Florida location . Sierra recently celebrated large openings In California, Illinois, Montana, New Hampshire, Ohio, South Carolina, Utah and Washington, according to their website. A new store is expected to open its doors next month in Texas.