Good Lifestyle

Sephora And Ulta are essential stores for everything, moisturizer and washing mascara and foundation , offering competitive prices even on premium products. But if your purchase routine has become as regular as your skin care routine, you may want to take note of it: there are major changes on the horizon for Sephora and Ulta. Read the rest to see how they will affect buyers in the coming months.

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Part of the search for your best means feeling the best. Now, Ulta Beauty has announced that it would be Expand its offers of well-being shops In the coming months, Women's portage daily Reports.

The company will increase its wellness platform space from four to eight feet to 30 to 45 feet. Changes will affect more than 400 stores (which represents more than 30% of its global retail footprint), including around 50 stores which will also receive major upgrades, in accordance Wwd .

The increase in the space of the shelves comes naturally with an enlarged inventory. Brands like Armra, Bloom, Garden of Life, Gurunanda, Hatch Mama, Mary Ruth’s, Nature’s Bounty, Nutrafol, Nodpod, Revive Collagène, Ritualsaje Natural Wellness, Rael and Scarlet by Red Drop, Therabody and Vital Proteins will be available for the first time.

As part of expansion, the retailer adds aromatherapy products to its selection. More specifically, the brand brings SAJE's natural well-being to the shelves within the framework of an exclusive detailing agreement between companies.

"The movement of functional perfumes is really interesting, and it is supported in science now. Aromatherapy can help the symptoms related to stress and mood support", " Laura Beres , president of well-being for Ulta, said Wwd . "It is a recognition of the place where the market has moved, but where consumers have also moved ... It is an excellent category for the little luxury that people are looking for who may not have much time to spend a spa for a massage every week."

Elf. The products are in a way a cornerstone for the beauty industry, thanks in part to their high quality and affordable prices. The brand has even seen its impressive performance and growth continue in recent months, with a 9% increase In sales during the first quarter of 2025, reports Glossy.

But while the company cited a successful international expansion in Sephora stores abroad as a major reason for the bump, it also increased the $ 1 prices on its products on August 1, only marking the third time in the 21 years of history of the company.

In a call for results earlier this month, E.L.F. CEO of beauty Tarang Amin discussed the decision, quoting potential economic contrary winds such as the reason behind the Buck Bosse.

"Overall, the acceptance of retailers was good for our price increase," said Amin during the call, by Glossy. “We hear about a number of brands that will take prices [increase]. In this environment at the moment, and with the uncertainty of the prices and the pricing impact, you will probably see more and more companies take prices [increase]. We tend to direct, then we will see how many others will follow. ”

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As Rihanna And Kylie Jenner We have learned, having a famous name linked to a skin care brand can transform products into essential articles practically overnight. Now they will have a new company on the sephora shelves thanks to Hailey Bieber and the launch of brick and mortar His rhode line September 1st, Fast business Reports.

This decision comes after the acquisition of $ 1 billion from the company Upstart by E.L.F. Beauty earlier this year. It will also take the "Glaez Donut" look of the range of skin care of Tiktok Shop and the digital market in physical stores for the first time.

"Customers can expect shiny gray accumulations with elegant and soft edges and mirror moments for content. This is what our community knows and expects Rhode, now animated in a retail environment," said Bieber Fast business In a declaration sent by e-mail.

Ulta's “pop-up” spaces in target locations in the United States have provided buyers with a whole new type of one-window shopping experience. But next summer, the two retailers announced that they will be put an end to their current arrangement and not renew their contract at its expiration in August 2026, The Wall Street Journal Reports.

The partnership between stores - which has been in place since 2021 - said that large Ulta activations take care of a significant floor and shelf space in Bullseye. Currently, around 600 stores present the configurations of beauty and care, according to the Newspaper .

This decision comes as the target sees them continuous difficulties with signaling sales. According to data from Placeur.ai , the store experienced six consecutive months of drop in pedestrian traffic from year to year, down 3.9% in July.