The Americans abandon Starbucks - This is why, and what the coffee chain changes
A new protein cold foam is coming soon.
Starbucks Continue to transcend the coffee industry, despite the lulls in pedestrian traffic and the beneficiary margins. Although coffee lovers apparently abandon the coffee chain, the company remains a spanning for its future, which includes new creations in cold foam and healthier drinking recipes. Continue to read to see what new changes will come in the Starbies in your neighborhood.
In relation: 7 drinks at Barista coffee that you can do at home .
Pedestrian traffic has been decreasing for six trimesters following Starbucks.
The beneficiary margins of Starbucks were thin long before the CEO of the company Brian Niccol took the bar. In October 2024, the Coffeehouse Empire reported a "drop in pronounced traffic" following a "prudent consumption environment", in accordance Axios . And this year's sales did not prove much better.
In a report of Q2 Exercise 2025, Starbucks revealed its sales at comparable stores fell by two percent In the midst of a four% reduction in pedestrian traffic. (Although severe, the result was better than the drop in traffic by 8% in the quarter.) The operating margin of the company also underwent a significant blow, going to 11.6% of 18% in 2024.
Sales with comparable stores fell for the sixth consecutive quarter in June 2025. A tax report of the Q3 showed A drop of four percent in comparable transactions. Operating profit amounted to $ 918.7 million, compared to $ 1.4 billion the previous year. In addition, Starbucks declared a 7.7% drop in the operating margin due to additional labor costs and inflation.
"Given the fact that we have a lot of flights, combined with the uncertain consumption environment, we are conservative on how current annual shift trends will change in the fourth quarter for the American company operated by the company", CFO CFO of Starbucks Cathy Smith said during a profits call .
Looking towards the future, Smith remains optimistic "that 2026 will continue to improve". And Starbucks has major projects on how to make it happen.
Starbucks teases new healthier drinking and food options.
Starbucks deploys new modifications to bring customers back to his good graces.
The creation of healthier drinking and food options is the absolute priority at the HQ of Starbucks. The company has abandoned high fructose corn syrup and artificial flavors and flavors. This year, matcha without sugar joined the menu.
Starbucks product developer Dana Pellicano said The Seattle Times ,, "We worked on reducing sugar." Agave sweeteners are tested, as well as coconut water substitutions by matcha drinks and cold infusion.
Cold foam infused with protein would also be on the horizon. Customers can also expect to see more vegetarian, vegan products, with plants and gluten -free.
Hope is that all customers can order from the Starbucks menu "without having to sacrifice what they want to feel their choices," said Pellicano.
In relation: 5 stores closing the hundreds of locations, from JCPENNEY to Starbucks .
The prices will remain the same ... for now.
Although Starbucks does not intend to increase its prices in the immediate future, it is always a possibility.
"There are times when it is logical to increase prices, and when these situations arise, we will do it in the least necessary price," Niccol told analysts, by The New York Times . "So, will we have to use it in the future? Absolutely. It will be the last lever I would like to shoot. And when we pull this lever, I probably want to do as little as possible."
Inflation and prices are a great concern with regard to price increases. However, Niccol said Yahoo Finance He "has a minimum impact at the very close term".
Starbucks reorganizes the global customer experience.
Since the management of the CEO, Niccol has made a diligent effort to shorten long waiting times and improve the overall customer experience, which includes an original return of coffee starbucks with many seats and conversation areas.
As Best life previously reported, in A call for profits of July 29 , Niccol announced his intention to "Sunset" the mobile concept of Starbucks and the concept of collection only, "restoring this moment of connection between a barista and their client".
At that time, Starbucks hired more baristas and unpopular axes from its menu. The baristas train to make orders in less than four minutes.
"We had to fix a lot, but we did the hard work on difficult things," said Niccol, by Nyt .
Dr. Faisci just said when we would be returned to normal