Good Lifestyle

Great things happen at Kohl. In 2023, the department chain launched its store Partnership with Sephora , which turned out to have a resounding success. The initiative stimulated Kohl beauty sales by Almost 90% In annual shift in the second quarter of 2023, by Store Age (CSA). And now, Kohl hopes to give similar results in its baby and maternity divisions according to the new Bourdonnant partnership of the store with Baby Chain Babies R US.

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Kohl's widens his demographic group to include " Millions of growing families Through the country "through its new partnership with Babies R US, according to a press release. The agreement was cemented in March 2024 when Kohl announced its intention to collaborate with the owner of babies R US WHP Global.

Fast advance of five months, and Kohl customers can now officially buy babies r us merchants, including strollers, furniture, baby toys and clothes, in some places. Babies R US is currently available in Kohl's stores in Woodland Park, New Jersey and Brookfield, Wisconsin, the Kohl's very first storefront.

At the start of the 2024 holiday period, babies will be 200 Kohl locations Nationwide, the retailer announced in a press release on August 1. In the meantime, customers can also buy R US babies on kohls.com. AE0FCC31AE342FD3A1346EBB1F342FCB

Babies R US stores inside Kohl vary from 750 to 2500 square feet and include product brands like Baby Bjorn, Fisher-Price, Baby Einstein, Aveeno, Frida Baby, Honest, Graco, Baby Breza, Munchkin And much more. Kohl's widens its baby division, which previously consisted of baby clothes, to include baby equipment, activities and toys, bath products, furniture and accessories.

"Kohl's is committed to serving today's families at each stage of their trip. With the addition of babies'r'us at Kohl, buyers will find thousands of new products on 90 brands, making Kohl The ultimate destination for families, "said the company.

Likewise, Kohl's reorganizes its section of baby and young children internally. The retailer plans to extend Little Co. by the designer Lauren Conrad More stores and launches its own exclusive maternity brand in store called Motherood. The clothing line will expect waiting mothers, with parts to lounge and daily wear, as well as more formal options.

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But that's not all. Kohl's also devotes herself to making his baby department an immersive experience in store. Customers are encouraged to interact with products via a stroller, a car seat and cradle screens. "Parents can see and feel these important items to choose the equipment for their lifestyle and have confidence in their purchases," reads the declaration.

Are you planning your baby shower? Or maybe your sister, cousin, daughter or friend is waiting? This fall, customers will be able to create their own babies in US at Kohl's Registry Online.

"The evolution of our assortment and bringing a more relevant product to the millions of customers that we serve is a basic objective while we continue to achieve the wider growth strategy of Kohl," said Tom Kingsbury , Managing Director of Kohl. "We note an important opportunity in the category of baby equipment, and we associate ourselves with Babies'R'us is another example of how we find new ways to optimize our assortment and establish Kohl's as the brand essential for families. "