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It is not a secret that Apple and Google are not exactly in friendly terms. After all, the rivals of technology have been by throat for the other since essentially the first aughts. The silent war between Apple and Google has gone from competing applications (such as Google Maps VS Apple Maps) for Privacy characteristics of privacy , which even won companies in hot water with the United States Ministry of Justice (DOJ). And now Apple sharpens its forks with a whole new advertising to transform iPhone users against the Chrome application.

In relation: How to protect your iPhone from the new "sophisticated" pirate attack . AE0FCC31AE342FD3A1346EBB1F342FCB

Apple wants its users to know that Big Brother Google is still looking. The company based in Cupertino has withdrawn a page Alfred Hitchcock 's The birds with a disaster New video ad About the confidentiality of smartphones - and how Safari is the best search engine for "advanced confidentiality protection technology".

The clip opens with a man with an internet scrolling without thinking about his phone before cutting a woman and a pair of friends doing the same. While the musical tempo accelerates (almost like a horror film), flashing security cameras come to life and use their wings in the shape of a bird to immerse themselves and spy them closely. Public spaces, offices and houses are quickly infiltrated with swarms of flying security cameras.

The video then goes to an Apple message: "Your navigation is watched."

Finally, the city is saved from these surveillance robots winged by iPhone owners who use the Safari app for the Internet. By clicking on Safari, the flying security cameras are starting to explode in the sky, and a text on the screen reads: "Safari. A browser that is really deprived."

Although Google and the Chrome application are not explicitly called by name, Apple's message is clear.

Currently, Google pays $ 20 billion Apple for their search engine to be the default page on Safari on iPhones. However, this could soon change due to a antitrust Initiated by the DoJ in 2022. But Google is already on the case if this financial agreement is disintegrated.

According to information, Google's attack plan is Almost doubled its number iphone chrome users from 30 to 50%, which is equivalent to recruiting around 300 million people who currently use the Google search engine on the Safari application.

Although Apple does not necessarily lose these customers in itself (an iPhone is not exchanged for an Android), the company can lose dollars in advertising if more and more eyeballs are spent by scrolling on Chrome against Safari .

Be that as it may, Apple tries to reveal that the real Safari passage deficit in Chrome is the lack of intimacy. As Apple explained in its description of the ad, iPhones are equipped with "advanced privacy protection technology, including the prevention of intelligent monitoring".

Forbes explained with eloquence : "If you use Google Search in Safari, you submit to the Google machine via these requests and search results. But iPhone users are well protected against the monitoring of the cross site, despite the delays of Google in death Third -party cookies.

To be clear, the features used in the Chrome application on your phone are the same as those of your laptop, tablet and desktop computer.

Whether or not you pass the passage to Team Chrome depends on you, but in the meantime, Apple invests in a Massive display panels campaign To distribute the message on the confidentiality of Safari.