Is Halara legitimate? What to know before shopping

Retail experts have reflections on the new Athleisure brand.


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If the Online shopping Boom gave us one thing, these are tons of options. It seems that each time we connect to social media, there is an influencer tumbled in a new brand of need. However, knowing what deserves attention and what we have to jump can be difficult. (After all, we have all seen these items where the articles that people buy in Instagram announcements are nothing like the original photo.) Halara is such a label that makes us ask: what is Halara And is it legitimate?

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What is Halara?

Screenshot of Halara website homepage
Halara

Halara was founded in October 2020 by Joyce Zhang , which remains the CEO of the brand. He focuses on athleist, selling everything, athletic shorts, skirts, tops and leggings with comfortable combinations, joggers and dresses. It carries sizes X to 3x, which gives it a wide and inclusive call.

Halara prices are quite affordable but not what anyone would consider inexpensive, especially in relation to many Fast fashion options Available today. Think of $ 50 in tracksuit, tennis dresses of $ 55, maxi $ 45 skirts and $ 30 sports support. He often performs sales to reduce prices.

Although Halara is quite new, it is introduced in the crowded fashion market. The retailer has more than 669,900 subscribers on Tiktok and more than two million followers on Instagram. The private company does not provide official income reports.

How did Halara become famous?

Like many modern fashionable retailers, Halara has exploited influence marketing and online advertisements to cultivate her audience. He also uses the content of social media generated by users to increase sales.

For example, Bright noted that earlier this year , Halara led her first campaign, "with confidence Halara", inviting her disciples to share their definition of bodily trust; The person who made the post with the highest commitment would earn $ 5,000. This inspired buyers to pass the word on Halara and stimulate his audience.

What are the most popular articles in Halara?

product shot of a model wearing a pink Easy Peezy Dress from Halara
Halara

Halara's most popular category is athleisure, but there are some remarkable in this category. The first is the Breathtaking dress . This mini-length tennis dress is made of a nylon-tolastane mixture and is available in a rainbow of colors and silhouettes, including straps without back, twist-back, racerback and spaghetti. AE0FCC31AE342FD3A1346EBB1F342FCB

The dress is similar to other popular more expensive sports clothing brands like Alo and Lumeon, and has capitalized on the trend of pickleball.

Halara has several other products of products, such as its bizarre comfortable (and marked) material and its short films and 2 in 1 skirts, which also generated online buzz.

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How does Halara work?

website screenshot of Halara leggings
Halara

Halara is similar to most rapid fashion fashion platforms. You select the items you want to buy, pay them and they arrive.

What distinguishes it is how he updates his inventory. Although you can think that her CEO would have training in mode, she is in fact a technological assistant who previously worked on algorithmic projects in Hulu and Microsoft.

This experience contributes to the approach of Halara to the development of products. He uses algorithms to analyze fashion trends in real time and comments from his community and adjusts his offers accordingly.

For example, it is Notes on his site that it happened with the above -mentioned Peezy viral dress. The brand has taken into account more than 10,000 comments on the dress on social networks and 1,000 survey responses to create different dress iterations that appeal to the needs of its customers, including removable bras and bras hidden pockets.

The Halara management team has also mentioned the use of Google research data to enlighten its freight decisions. "These trends give us a real -time overview of what customers are actively looking for", " Gabby Hirata , president of the World brand of Halara, said Bright . "It could be anything, specific products such as our leggings with wider queries like packing for a summer vacation."

So, if you have stung on a search engine to find an outfit for your next big event, you have indirectly contributed to its offers.

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Where are halara clothes shipped?

Halara does not currently notice on her website where her items are shipped. At one point, they wrote that parts were sent from Vietnam, Philipines and China factories. He also does not make major claims on his work practices, including working conditions for workers or wages.

Is Halara a legitimate website?

Woman in workout clothes sitting on living room floor ordering something on her phone
Whitebalance.oatt / istock

Halara is a legitimate website, and if you order something of it, you will almost certainly receive the article you have ordered within a reasonable time without exposing yourself to fraud or financial scams.

But that doesn't mean there are no problems.

According to Joanna Clark-Simpson , responsible for consumer research and consumer experts with Pissedconsumer.com , the retailer has a score of 1.8 stars on the site according to the 142 opinions on consumers displayed since 2023; Only 14% of these opinions said they would recommend the brand to a friend or colleague. Halara has a note of a similar star on the Better Business Office (BBB).

"Our data show that Halara customers are often faced with problems failed or delayed, yielding and exchange difficulties due to missing shipping labels or order confirmations, and a lack of Access to customer service, with loaded lines or automated responses ", explains Clark-Simpson. "These problems highlight important gaps in customer service and the processes of carrying out Halara orders."

On the positive side, the criticisms of pisdconmer.com have noted that the clothes are pleasant and of good quality.

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Is Halara an ethical brand?

It is difficult to know how ethical Halara is from the point of view of work or sustainability, because the brand has not published a lot of information on this subject.

On his website, he writes that "some" of its suppliers (alias factory) are certified by the production accredited global responsible and the program of social and labor convergence. He writes that Ensures all suppliers Respect international labor standards. These organizations are legitimate, but there is no way to prove the other assertions of Halara.

As for sustainability, the brand works to reach a clear environmental imprint. He notes that in 2023, he added seven supplies which used alternative energy sources such as solar and wind energy. It also works to find more raw materials with low impact and recycled fabrics.

Unfortunately, many brand practices, such as social media marketing and the use of algorithms to create new mass parts, contribute to overconsumption, which is often considered contrary to ethics, whatever the working conditions or environmental impacts.

Are there scams to search for Halara?

Cropped image of a woman in a white workout outfit ordering something with her credit card on her phone
VIDI Studio / Shutterstock

Although there are no known scams on Halara, many customers have several recurring complaints concerning the online store. Here are some common halara reviews:

Return problems and customer service complaints

Some of the greatest complaints that people have about Halara focus on lack of customer service, especially with regard to feedback. The retailer does not have a phone number that you can call, so you must send them an email to contact us.

"A terrible customer service, I sent them by e-mail every day and the robots respond to the emails and do not offer any help," wrote a customer on the BBB. "They say they offer easy feedback, but they will not help me make this return. I asked someone to give me a phone number."

Another sender wrote on the angry consumer: "I am unable to call and I need a return shipping label. No one responds to my request."

Delivery problems

These are other common complaints against Halara.

A consumer reported to the BBB that he had never received his order. After contacting Halara customer service, they were told that the carrier had lost the package. Halara said they had felt the package, but he always never happened.

"I asked them my money at least four times, and they will not give it to me. They continue to change the subject and ask if I will accept less than my entire purchase as a refund," they wrote.

A second buyer on Pisted Consumer wrote that they placed an order on April 24 which did not send until May 14. "I was given an incorrect tracking number, so I just have to trust the follow -up they have in the application ... if you ask me."

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What are the surest payment methods to use with Halara?

Credit card: All you have to do to contest a payment is to file a complaint with your bank. And do not mix your credit and debit card when checking: recovering lost funds due to fraud is much more difficult on the flow.

PAY PAL: This service maintains your private financial information when shopping online. If fraud takes place during a transaction, it offers protection.

Digital portfolio: These include Apple Pay, Google Pay and Paypal. Although your digital portfolio will have access to your personal information, it will provide a barrier between electronic commerce websites and everything that is sensitive. During each transaction, you get a unique "token" use; Even if someone intercepts this token, he can do nothing with him once he expires, and the token does not include any personal information.

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