Good Lifestyle

Going to Target is a form of personal care for many people. Buyers love wander in the aisles In search of a superfluous interior decoration, new comfortable outfits, their next book or the latest trend in skin care. However, according to new financial data, target customers seville their purchasing habits in all the main categories of stores, including essential elements at home, clothing and grocery store.

Back in March, target revealed a decrease of 1.7% in sales in 2023 as a whole. In addition, for the first time in seven years, Target's annual income fell by 1.6%, falling to $ 107.4 billion. And with the first quarter of 2024 behind us, it seems that buyers always abandon the target.

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During the first quarter of 2024, Target's total income abandoned at $ 24.5 billion - a decrease of 3.1% from one year to another - according to a statement of the profits of May 22. In addition to this, Target said that his first quarter operating profit fell 2.4% compared to 2023.

At this point, target customers are not only battlers with their harder money but also their time. The large -scale chain noticed a 1.9% drop in pedestrian traffic, both in store and online.

Speaking with journalists, CEO of Target Brian Cornell said the narcotic results show " Continuous soft trends in discretionary categories "By CNBC. Despite a positive peak in beauty sales, essential elements such as grocery store and disposable paper products and" discretionary "items like clothes did not fly shelves during the first three months of 2024.

Given the current state of the American economy, Target is a huge deficit, given its inventory is largely made up , according to CNN. Currently, grocery store is a category of hot expenses, but that does not increase well for Target, who is not perceived as a leader in relation to Walmart.

To regain customer confidence, Target promotes its restarted free loyalty program. Since April, more than a million new members have joined Target Circle, reports the company.

Earlier this week, Target also announced it will be reduce prices On 5,000 items frequently purchased. This includes household items such as paper towels and layers as well as grocery products such as milk, meat, bread and fresh products.

"We know that consumers have forced themselves to get the most out of their budget, and Target is there to help them save more," said Rick Gomez , Executive vice-president of Target and chief of food, essential elements and beauty. "Our teams work hard to offer great value every day, and these new prices lower than thousands of items will be added to large additional savings for millions of consumers who buy every week for their daily needs."

The price mark is one of the ways in which Target hopes to attract new customers and advance sales in the second half of 2024.