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As many buyers have trouble saving in the middle of high inflation, retailers have regularly dropped prices. We saw him arriving recently With Walmart ,, Trader Joe's , and even Five below , but of course, they are not the only channels to give a sticker shock to their customers. In 2021, Dollar Tree made the major decision to deviate from his $ 1 signature price By hiking at most of its products to the $ 1.25 mark. In recent years, the retailer has also introduced higher food options and has launched a more dollar Tree section, paying certain items up to $ 5. But now some buyers say it's enough. The latest Dollar Tree price changes caused calls for a boycott.

In relation: The family dollar and the dollar wear 1,000 locations .

During a fourth trimester profit call With investors on March 13, CEO of Dollar Tree Rick Dreiling revealed that the retailer now plans to increase its maximum price in stores to $ 7.

"This year, in 3,000 stores, we plan to extend our multi-prix assortment from more than 300 items at prices ranging from $ 1.50 to $ 7," said Dreiling. He explained that this will allow the company to introduce a "wider range of choices in a variety of categories" in its stores, including food, pet supplies and personal care products.

Unsurprisingly, this news aroused a certain anger in the dollar trees community. "It will be the death of the last real dollar store," said a consumer in the comments section of a March 27 Reddit Post Regarding the $ 7 Price announcement.

"So when will he announce the name / brand change? Could also name them from the Minis of Family Dollar at this stage," said another user. Another questioned: "So a dollar tree slows down by becoming a general dollar?"

Although Dollar General and Family Dollar has also increased prices in the past year, consumers seem more indignant by the announcement of Dollar Tree.

When a Reddit user said that the retailer is "essentially a family dollar now", another has answered "but worse because you are not going in a family dollar while waiting for everything to be cheap."

Following the hike, some buyers announced their own plans to boycott the chain.

"I can manage $ 1.25, $ 3 and maybe a price of $ 5 on certain things. But $ 7 to Dollar Tree? Absolutely [Expletive] No," replied a Reddit user. Others said: "Very well, I'm just going to Walmart" and, "yeah, I'm going to go to Target for my too expensive $ 7 articles."

In relation: Dollar stores secretly charge you more than Walmart and Target, warn the experts .

"I have the impression that we should boycott Dollar Tree, $ 7 for everything in this store is absolutely crazy", a person Posted on X. Another wrote in a Separate x post , "Can we all boycott Dollar Tree until they promise to lower prices? Because I have tired."

Some buyers explicitly call for consumers to boycott the "cupidity of Dollar Tree", noting that the price increase came in the case of confirmation that the chain saw an increase in higher income buyers visiting its stores.

"Dollar Tree added 3.4 million new customers in 2023, mainly households earning more than $ 125,000 per year," said Dreiling when Mach's winnings. "The quickest growth demography is north of $ 125,000 per year of income."

An X user wrote to Dollar Tree on March 28: "The price increase is not the reflection of a richer clientele, it is a reflection to take full advantage of people who find it difficult to reach both ends! ""

Better life Contacted Dollar Tree to calls for a boycott and will update this story with their answer.

But if the response to the previous price increases in Dollar Tree is an indication, the retailer may be concerned about the loss of part of his customers.

A former Dollar store director in Minnesota Tell Business Insider that he has personally seen many customers buy less and less at the retailer after the $ 1.25 increase, especially customers who were not Make more than $ 125,000 per year. AE0FCC31AE342FD3A1346EBB1F342FCB

"Your average sale should actually increase a little if they pay more," said the director to the media, explaining that he noticed that people had their items in the register and choose to buy less.

"A quarter is not like much, but when they are the people you are insured of, it's a lot," he said.