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Many of us are more than happy to pay the cost of a Amazon Prime membership Due to all the advantages. This subscription fee covers the two -day shipping on a plethora of products, not to mention access to the Amazon streaming service, Prime Video. But now, a change in subscription fees means that customers are thinking about their memberships. Some Amazon Prime subscribers even threaten to boycott the platform for what they call an increase in "absurd" prices.

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Back in September, Amazon Announced for the first time that he would bring "limited advertisements" to his main video and films programs. At the time, the company did not share when this change was going to take place. But now Amazon has revealed that the switch should occur next month.

"From January 29, video movies and Prime television program will include limited advertisements," said the company On his website , and in an email to subscribers. "This will allow us to continue to invest in convincing content and continue to increase this investment over a long time."

In an effort to differentiate itself from other platforms, Amazon added that it "aims to have fewer ads than linear television and other streaming television suppliers". But if you want to avoid having announcements once the change has taken effect, the company is preparing to offer a new option without advertising for the prime members.

Of course, this will not come without additional cost: while you can now pre-register to Video premium advertising free Thanks to the Video Prime website, the option will cost you an additional $ 2.99 per month. "You will not be billed before January 29," said the company on its website. AE0FCC31AE342FD3A1346EBB1F342FCB

However, these additional costs will be added in addition to the current Amazon Amazon Prime price of $ 14.99 per month ($ 139 per year), or the first -rate first -rate video membership price of $ 8.99 per month.

For some Amazon Prime subscribers, this price increase is the final straw.

"I tire of @amazon increase rates on #amazonprime. I have been with them from the start and I think it is starting to become absurd," posted an X user December 27 . "Now they want to start adding announcements to movies and emissions or I can pay more money to avoid them. Jeff Bezos ] Need a new rocket or something? ""

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The counterou on recent news is quickly based on social networks, some Amazon Prime subscribers revealing that they have already drawn their memberships.

"I have just received a video premium email saying that the free advertisement service that I pay for not paying will no longer be free unless I give them an additional $ 3.00 per month ... I come to cancel my service, "said an X user December 26 .

Others go even further by calling for a boycott against the company.

"@Amazon already invoices a scandalous price now, they gouge us even more with an additional $ 36 per year for free," wrote another X user in a December 28 . "Greedy ... We will no longer renew our members. The prime video and films are boring and old with a few exceptions are not worth it, needs a boycott."

A distinct person shared a similar feeling in another December 28 : "I say that all of us, which means that the privileged members, the boycott of Amazon and their gourmet habits. I will not be sung in another price increase, I barely look at it anyway. However, this Decision will force me to cancel my subscription and go with Walmart + instead. "

Better life Contacted Amazon about these customer complaints, and we will update this story with their response.

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