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Deep scams are becoming more and more common. According to Bloomberg, in the United States only, consumers lost nearly $ 8.8 billion last year, up 44% compared to 2021. Although crooks have perfected the art of their profession, it There are red flags to monitor and precautions that you can bear to avoid victim of the fall.

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The voices generated by AI can deceive parents

Bloomberg notes that the voices of computer generated by computer, "so realistic that they deceive their own parents", are commonly used in deep scams. They explain that parents get calls that clon their child's voice with AI to appear indisputable from the real thing. Nicknamed "social engineering scams", they have the highest success rates and generate some of the fastest yields of fraudsters.

"The cloning of a person's voice is easier and easier. Once a crook downloads a short sample from an audio clip of social media or the message of someone's voicemail - he Can be as short as 30 seconds - they can use voice synthesis tools that have easily available online to create the content they need, "they explain.

How to defend yourself

The Better Business Bureau offers a lot of advice, starting by paying attention to the videos you are sent. "" Poor quality deep buttocks are easy to identify . Look for blurred stains isolated in the video, doubles of the face, video quality changes during the video, non-natural indicators or no flashes and changes in the background or in lighting. If you notice one of these revealing panels, you are probably watching a Deepfake video, "they say. AE0FCC31AE342FD3A1346EBB1F342FCB

Likewise, listen carefully to the audio. "The false audio can include agitated sentences, a non-natural or out of place inflection, a strange phrasing or background sounds that do not correspond to the speaker's location. They are all signs of false audio ", they say.

Confirm the identity

And don't believe everything you see online. "The crooks count on you to take them without verifying their identity. Always use a good dose of skepticism when you are contacted by a person or a business if you cannot validate who they are really. Be suspicious of videos featuring Celebrities or politicians who are particularly conflicting or scandalous, "they say.

Another advice? "Make sure to know who you are talking to," said the BBB. "As Deepfake technology is progressing, you will have to confirm the identity of who you are talking about - even if you think you know and trust them." Although you would probably send money to a foreigner who calls you unexpectedly, "if the crooks are starting to use Deepfakes to pretend to be your loved ones, the drop in the victim could be easier," they said . "Be careful if a friend or a family member makes a characteristic request and confirms his identity before sending money or abandoning sensitive personal information."

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Stay alert

They also highlight the importance of paying attention to what you are publishing online. "The only way a crook can make a Deepfake video of you is if they have access to a selection of photos and videos featuring your face. Stay attentive to the possibility of identification. Make sure your family knows Deep fakes and be careful when posting the publication publicly, "they say.

Another advice? Do not make financial decisions based on viral videos. "If a celebrity insists on investing in Bitcoin or giving funds to a specific charitable organization in a viral video, do research before sending money. Crooks would like to get your hands on your money by usurping identity of a person you trust, "they say.