Delta decreases its planned changes after a generalized game
The carrier makes adjustments to the plans of the loyalty program announced recently.
Delta Airlines has become a popular choice for American travelers over the years, thanks to at least in part to its frequent leaflet program and beloved airport salons. But last month, the carrier announced that it would be make several changes For some advantages, his passengers have accustomed. Naturally, it did not go well, and now the airline based in Atlanta is already making new adjustments to try to appease angry customers. Read the rest to find out how Delta makes her plans go back.
In relation: Travelers boycott the Southwest for a new change of boarding .
Last month, Delta announced that he would revise his Skymiles program.
In a September 13 Press release , Delta Air Lines has announced plans to "simplify" its Skymiles program and its advantages from next year. The carrier said that on January 1, it would be deleting various qualification measures. The following year, on February 1, 2024, Delta indicated that it would begin to limit access to its popular airport salons. AE0FCC31AE342FD3A1346EBB1F342FCB
"We wanted program more welcoming for customers. But we also want to make sure that we reserve the most upscale experiences for our most upscale "" customers " Dwight James , The main vice-president of the engagement and loyalty of Delta, said Wall Street's journal at the time.
In relation: Delta and American finally improve their seats, but it will cost you .
Travelers threatened to boycott the carrier.
The news of Delta's decision last month immediately sparked a generalized reaction, in particular among some of its faithful passengers.
"Wow ... @Delta has just fire its Skymiles, Amex and Sky Club programs in a single announcement. It is an unusual commercial decision to tell the customers most passionate and loyal to get fucked up. Only dollars count for the advantages. I have other options to fly to fly now I suppose, "a traveler Posted September 14 on X.
Another X user wrote , "Aye, @delta just a head, I will change my type of card after that ... please have given me the green light to book with more affordable airlines."
In relation: JetBlue cuts flights to 6 large cities, from October 28 .
Delta now makes some of its previously announced modifications behind.
After the widespread reaction, the airline changes things again. In a October 18 note Posted on LinkedIn, CEO of Delta Ed Bastian Thanks the travelers for sharing their comments on the changes announced on the Skymiles program in September.
"I have read hundreds of your emails, and what was most clear to me, how much you like Delta and the disappointment that many of you felt by the importance of changes "Wrote Bastian. "I appreciate your opinions and I understand your disappointment. Your voice counts, and we listen."
Bastian said that the response of its members "clearly indicated that the changes did not fully reflect loyalty" that they have demonstrated in Delta over the years.
"Depending on your comments, we make program adjustments and adding new advantages to start winning in 2024 to your 2025 status," he shared.
The new adjustments will have an impact on members' qualifications and access to Salon.
Delta returns some of its most controversial changes affecting two parts of its program: members' qualifications and access to the show. In an October 18 Press release , the carrier announced that it would make the "requirements to reach the 2025 medallion status more accessible" by reducing the number of dollars of qualification of medallions (MQD) necessary for each level.
The state threshold of the silver medallion will fall to 5,000 MQD of 6,000 MQD, the status of the gold medallion will drop to 10,000 MQD by 12,000 MQD, the status of platinum medallion will decrease to 15,000 MQD from 18,000 MQD and the status of diamond medallion will fall to 28,000 MQDs of 35,000 MQDs.
According to the press release, some members of the card "will also benefit from increased access" to its salons at Delta Sky Club airport. The members of the Delta Skyle Reserve and Reserve business card will now receive 15 visits per year instead of 10, while the members of the card with the Platinum card and the Business Platinum card of American Express will receive 10 annual visits instead six.
The carrier "also redefines visits to the club" with its new changes, indicating that a visit to the Delta Sky Club now "includes all the entries within 24 hours after the club's first entry, including your departure city, connection of airports and arrival at your destination. "
The members of the card with Delta Skymiles Reserve or Reserve, as well as the members of the card with the Platinum card of American Express, will also have the possibility of buying additional access to the club "after having exhausted their allocated club entries" at a visibility rate of $ 50 per person per person.
In relation: For more information, register for our daily newsletter .