Tom Hanks warns the fans that he comes from identity by AI: "Beware !!"
The actor told fans that he has "nothing to do" with an ad using his resemblance.
If you see a celebrity doing something that seems more than ever in ordinary line, it is prudent to be wary that they are really them. Due to the increase and increased availability of artificial intelligence technology (AI), people - celebrities and non -cele -brackets - can be modified to reveal them that they are in situations in which they have never been. Just ask Tom Hanks . The actor recently warned fans of a promotional video for a company that he has nothing to do with whom presents a version generated by AI. "Attention !!," Insomnia in Seattle Star warned against false advertising.
Read the rest to find out more about the identity of Hanks AI, which he talked about about fans and the current fight in Hollywood concerning the use of such technology.
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Hanks warned his fans on Instagram.
In An Instagram publication On October 1, Hanks shared a screenshot of a video featuring a version generated by AI with a warning message. "Beware !! There is a video there to promote a dental plan with an AI version of me," wrote the Oscar-winning actor. "I have nothing to do with that." AE0FCC31AE342FD3A1346EBB1F342FCB
Hanks did not share any detail on the dental plan or the company behind it.
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He is concerned about how AI can be used.
As indicated by The Guardian , during an appearance on The Podcast Adam Buxton Recorded in April, Hanks gave his thoughts About the use of AI, especially in the media and with public figures.
"I can tell you that there are [] discussions in progress in all guilds, all agencies and all legal firms to propose the legal ramifications of my face and my voice - and everyone - being our intellectual property, "he said. The Asteroid city Star added that it "could be struck by a bus tomorrow ... But performance can continue over and over again."
He continued: "And apart from the understanding that was done with AI or Deepfake, there will be nothing to tell you that it is not me and me alone. And it will have a certain degree of realistic quality. It is certainly an artistic challenge, but it is also legal. "(" Deepfake "refers to the content in which the technology was used to give the impression that someone does something that they have never done.)
The unions are fighting for protections against AI.
As Hanks mentioned on the podcast, the entertainment guilds are looking for protections for their members with regard to AI technology. One of the recently completed Guild of America (WGA) strike factors was linked to AI. As of September 27, the WGA and the alliance of film and television producers (AMPTP) have a new contract, which helps Protect writers with regard to the use of artificial intelligence in written material. Such a safeguard is that companies must inform writers of any use of AI, as indicated by Weekly entertainment .
Similarly, AI’s protections are part of the Sag-Aftra ongoing strike, in which the actors' union and the AMPTP are trying to conclude an agreement.
"SAG-AFTRA maintains that the right to digitally reproduce the voice or the resemblance of an artist to considerably manipulate a performance, or to create a new digital performance, is a compulsory subject of negotiation", " read a statement Of the Advocate General of Sag-Aftra Jeffrey Bennett . "In addition, the use of voice, resemblance or performance of the interpreter to form an artificial intelligence system designed to generate new visual, audio or audiovisual content is a compulsory negotiation subject."
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Some Hanks films have used AI.
Hanks is anxious to use its resemblance without its permission, but it is not against the ethical use of similar technology or other technological progress in cinema - as long as it is involved in the process. For the 2004 film The Polar Express , Motion Capture Animation allowed filmmakers to use Hanks' performance to create several characters. In the film 2022 A man called otto , the digital degreasing technology was used on Hanks to allow him to play the younger version of his character in certain scenes.
The star is also signed for the upcoming film Here , who too Use the inconvenience , as indicated by The Hollywood Reporter .
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