Good Lifestyle

If you shop in the big channels, it can look like every few months, the experience is different. Came for the first time self-check , then delivery services, and now, some retailers even deploy Updated Caddings . But the last change, which took place in Walgreens and Kroger, seems particularly futuristic. Imagine this: instead of a transparent glass door in the alleys of the freezer and the refrigerator, there is an opaque screen that presents the items inside and, sometimes, plays an advertising. Customers have had a lot to say about this change and how it has an impact on their ability to enter and get out of stores as quickly as possible. Read the rest to find out more about the update and why some people call "bad" advertisements.

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Visit your local Kroger or Walgreens, and you could find something strange in the freezer and refrigerator aisle. In some places, stores have replaced the transparent glass with digital screens that you cannot see through. The screens show the items that are inside the cooler, as well as relevant information such as prices and sales. The company behind advertisements is cooler screens, and it was founded by the former CEO of Walgreens Greg Wasson .

"This brings what consumers like the most in their online shopping experience - features, information and promotions - directly at the shopping doors and surfaces", writes Clear screens on its website. "You no longer have to open the door and sort the products to see what is behind the door, what is in stock or what is on sale."

However, many customers dispute the fact that screens also play announcements. According to Initiated , The cooler doors use cameras and other sensors to find details on a buyer when they pass and broadcast announcements that are adapted to them. If an ad play when you walk around a door, you will have to wait until it ends - or open the door - to see what is inside the cooler. AE0FCC31AE342FD3A1346EBB1F342FCB

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Some Tiktok users have stressed that the old doors were working perfectly. "Glass is efficient enough to be transparent," said the user @trevercarreon in a 2021 video .

In a September video, the user @cinema_bryguularity Put the announcements on the explosion . "You just have to wait until the ad is made, just so that you can see the drinks to get. We didn't need it," he said. "We had glass. It was good! You could see the drinks; you could see if they had come out of the drink."

In response to people who thought that the doors were a waste of money, @trevercarreon said: "You must throw capitalism in the mixture and remind you that when a company spends millions of dollars on something that seems benign and Useless, usually this thing is usually really really really bad. "

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The concept of cameras hidden from grocery store and pharmacy has triggered alarm ringtones for some. According to a The Wall Street newspaper Report, cameras can help screens disseminate ads to consumers depending on variables such as the approximate age that technology thinks they are, their sex and even the weather.

Thus, for example, a soup company could choose to advertise one day of snow, and a man of university age could obtain advertising for beer. The same report notes that cameras can also determine which items a buyer has taken over and give advertisers an overview of the effectiveness of their ad.

"What is the appropriate targeting and what is potentially at the forefront of being a little intrusive", " Jane Ostler , the world media chief of the Insights division of the Kantar research company, told the The Wall Street newspaper ads.

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At the time of the press, Walgreens had not been able to provide comments on his cooler screens. A Kroger representative said that the company was still in the early stages with the screens and had nothing to report for the moment.

In June, Cooler Screens brought a legal action of $ 200 million against Walgreens, saying that it was retained from an agreement to deploy more screens. Walgreens replied: "We are disappointed that fresher screens wrongly claim that anything else than their inability to play was the basis of the termination of our contractual relationship", according to Winsight grocery business .

In a statement Better life , Previously said that fresher screens said he had evidence to safeguard his claims from improved shopping experience. "It was supported by a large quantitative research of first and third on samples that exceeded tens of thousands of consumers," they said. "This research has confirmed that more than 90% prefer colder screens at the traditional girlfriend doors."

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