Safeway has accused of encouraging buyers to pay "much more"

The popular grocery chain was struck by a new trial on its Bogo offers.


When it comes to Shopping in Safeway , customers do not necessarily rely on the lowest grocery costs. In fact, the prices of this popular grocery chain tend to be on 32% higher that Walmart, according to The Washington Post . Although the most expensive price was worth it for some, because Safeway is also known to sell more organic products and cooler food than other stores. But now, some customers are no longer cool with the way the supermarket manages its costs. Read more to find out why Safeway was accused of prompting buyers to pay "much more".

Read this then: Hobby Lobby under fire while buyers say they are overcharged .

Safeway is struck by a new trial on its Bogo promotions.

Angled view of various 12 packs of beverages for sale in the soda aisle of a Safeway grocery store.
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Despite the securing of its place as one of the most popular grocers (even with its higher prices), Safeway is now faced with new criticisms of how it invoices customers. April 7, applicant Kim Siflinger filed a collective appeal Against Safeway Inc. and his parent company, Albertsons Companies LLC., At the Superior Court of the County of Washington of King. According to the costume, Siflinger says that Safeway is committed to "deceptive marketing" for its purchasing promotions, get one (Bogo).

Better life contacted Albertsons companies to comment on the new trial, and we will update this story with their response.

The prosecution claims that the retailer inflates the prices of products for these sales.

safeway store
Image party / Shutterstock

The node of the case of Siflinger is that the Bogo promotions of Safeway do not really help buyers to obtain discounts. According to the costume, the retailer regularly markets different products such as meat, ice cream, frozen foods and coffee as part of these transactions - frequently roasting Bogo sales. But Siflinger alleys that Safeway actually increases the regular retail price of its grocery products when it offers them under this promotion. AE0FCC31AE342FD3A1346EBB1F342FCB

"The" free "product is promoted in good place on special sales advertisements and on the packaging of the products themselves," said the trial. "But Albertson and Safeway make consumers pay for the apparently" free "product . "

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Safeway is accused of having encouraged buyers to pay "much more".

Supermarket
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As a retiree, Siflinger recently moved to Washington to be closer to his family, according to the collective appeal. Since she saw on a fixed income, she says that she has regularly sought Bogo offers in Safeway stores and bought items that were part of these promotions "in order to stretch her dollars". But following what she alleges, these are "misleading practices", the plaintiff affirms that she and other Safeway buyers have in fact paid for the grocery store because of the sales of Bogo of the retailer.

"When Safeway stores offer grocery articles under Bogo promotions, they increase the regular retail price of Bogo grocery products, so that consumers pay much more for the first product to cover the cost of the second product" Free "", explains the costume. "Consequently, consumers who make purchases under these promotions do not get a free product. Instead, they pay more for the product and buy more product than they would otherwise to get the product" Free "illusory".

The pursuit alleys that this has affected many products.

Customers shopping at Safeway supermarket chain in Oregon
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The Siflinger costume has provided several examples showing the price differences of the items when they were sold by themselves compared to a Bogo promotion. On April 4 of this year, this case said that the retailer offered a box of Seapak frozen shrimp for only $ 7.49. But the next day, Safeway listed the same product as $ 10.99 after being added to a Bogo sale.

It is hardly the only referenced offense. The trial also indicated that Safeway had sold boneless and skinless chicken breasts to the members of its club cards at only 2.99 per book before spending the price at $ 5.99 per book as part of a promotion the same month. "Thus, consumers of club cards paid $ 3.00 per book for any bogo chicken purchase," said collective appeal.

Between March and April 2023, the Siflinger costume declares that Safeway "increased the regular retail price" of several grocery articles when they offer them as part of a bogo sale. In addition to frozen shrimp and chicken breasts, it included chicken thighs, a small surlonge steak, pork lanyard chops, frozen fish and coffee. "Unlike the language of free product offers for defendants, Bogo products are not really free," said the trial. "Instead, the defendants increase the price of the first unit of the product to cover the cost of the second -` `free '' - a bit of the product."


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