Kroger gets rid of his beloved weekly announcement insert, from next month
Customers are sad to see them go, but the grocery store indicates that this decision will reduce costs.
We are looking for all the best prices at grocery - Especially these days. Perhaps you have exchanged brand products for generic products, or maybe you no longer throw any purchase of pulses in your basket. But the experienced buyers of Kroger know which items are the best purchases before they even arrive at the store, because the offers and sales are stated in the insert of the familiar weekly announcement of the store. Customers are counting on receiving these home advertisements for years, but this will no longer be the case for many buyers next month, because Kroger has just announced that he no longer sent weekly advertisements or includes them in newspapers on certain markets. Read the rest to find out more about Kroger's transition to digital only.
Read this then: You can get good for free items at Kroger - Here's how .
Kroger buyers in four states will lose announcements in late May.
Some of us remained firm to the printed media, maintaining our daily subscriptions. There is something comforting to hold the paper in your hand while sipping your morning coffee - and it is also a practical way to discover different sales that you do not want to miss.
Kroger has long sent his ads to local newspapers or directly to your home, but customers of certain parts of Michigan, Indiana, Mississippi and Oregon will no longer find these inserts by post after May.
Different media report that Kroger gets rid of paper advertisements and goes digital. Some Michigan buyers have been informed of the change in the weekly announcement from April 19 to 25, which announced: "Your weekly ad is digital ," THE Detroit Free Press reported.
"From May 28, we will no longer broadcast weekly announcements printed at your home," said the announcement in Michigan.
THE Date of May 28 also applies to customers Indianapolis, Indiana , And Portland, Oregon , Reported the grocery dive. Kroger buyers in Columbus, Mississippi, will say goodbye to advertisements Even earlier , as The distribution of Columbus Informed his subscribers that he will no longer have Kroger inserts from May 24.
We do not know if this policy will apply to the national scale.
For those who always want the printed ad, you can recover a copy in store or call the Kroger hotline at 800-576-4377 to organize an advertisement directly, the Detroit Free Press reported. But in the last announcement, Kroger orders customers to go digital by scanning a quick response code (QR).
You can access the weekly ad on the Kroger website or via the application, and once you have created an account, you can download "exclusive digital coupons and much more", the printed advertising states more recent.
Better life Ten on Kroger to see if Kroger buyers in all markets will lose weekly announcements inserts, but have not yet heard.
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Customers broadcast their grievances.
THE Detroit Free Press Note that some Michigan delivery areas have not received an announcement printed for a long time, but customers who have just learned the change are not satisfied.
"I like to look through the circular and plan my weekly purchases," Sharon Breshear From Brownstown, Michigan, told the newspaper. "I pass it and mark what is on sale and decides if it is a good price."
In addition, Kroger buyers have expressed their concerns about access to the elderly, who may not be comfortable going online or navigating the store application. Others have said that the digital approach could be difficult for people without access to Internet or smartphones.
"Although it doesn't bother me because I can see the online ad, I think that would affect customers who are not comfortable accessing online information (elderly, those without internet, etc.)" Jolyn Felten , the administrator and owner of the Bargains to Bounty Facebook page, told Detroit Free Press . "I know that paper advertisements are available in the store, but it's not the same thing."
Kroger says it will save money by reducing announcements.
In a declaration at Detroit Free Press , Kroger said that he abandoned announcements of announcements in certain areas while the company "continues to create a simple and practical grocery experience". But like many other retailers, Kroger is also digital to reduce costs. AE0FCC31AE342FD3A1346EBB1F342FCB
"Kroger has been carrying out research for more than two years to better understand the evolution of consumption habits of our customers, the contribution to sales provided by the printed and negative weekly circular impact on our controlled distribution costs by increasing costs labor and fuel ", the company says The distribution of Columbus on his decision to stop printed advertisements.
As Sylvain Perrier , CEO and president of the Mercatus electronic trade solutions company, Kroger's decision was not so surprising to Grocery Dive.
"I think it is known in industry, in general, the direct cost of the production of a leaflet normally represents 50% of the total marketing budget," said Perrier in an interview with The Outlet. "It is therefore the impression of the cost, development and distribution with a very difficult means to almost impossible to measure the return on investment."
