Tupperware could disappear for good - an iconic company says that it cannot stay afloat

The CEO says that the food storage container brand is "traveling to run our operations".


Whether you plan your meals for the week or just make too much food for your family meal, Tupperware is very useful as a way to keep your leftovers. Sustainable containers have become essential kitchen items, which facilitates the reduction of food waste and save money on your grocery budget . But despite its usefulness the products, the company that makes the homonymous storage containers is in a disastrous strait. And now Tupperware says he could disappear for good in the midst of financial misfortunes. Read the rest to see why the emblematic company says that it cannot stay afloat.

Read this then: Target closes several locations, from May 13 .

Tupperware says that he has a "substantial doubt" that can remain in business.

different types of veggies each in a plastic container of tupperware
istock

While Tupperware can help keep your food fresh, business sales seem to be anything but. In a regulatory file on April 7, the company exposed its disastrous financial situation And warned that there was "substantial doubt about the capacity of the company to continue in activity", " USA today reports.

The emblematic Kitchen supply brand said he was in danger of being struck off from the New York Stock Exchange for not having submitted his required annual report. In addition, the company admitted that it was in a cash tightening, saying "currently provides that it may not have adequate short -term liquidity". He also thinks corporate dismissals And the sale of parts of its real estate portfolio to help stay afloat, reports CNN. AE0FCC31AE342FD3A1346EBB1F342FCB

The company says it is trying to get more funding to help them survive.

leftovers in tupperware
Dropout

The company's announcement comes after declaring a drop of 18% sales for 2022 last month, USA today reports. But Tupperware said that the figure would probably be "significantly" when it made its annual report, suggesting that the situation could be worse than the imagination. In a press release on April 7, the company explained that it was Additional financing search To help him stay afloat.

"Tupperware has embarked on a trip to overthrow our operations and today marks a critical step to approach our capital and liquidity position," said Tupperware CEO Miguel Fernandez . "The company does everything in its power to mitigate the impacts of recent events, and we take immediate measures to seek additional funding and approach our financial situation."

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Tupperware has experienced difficulties in the midst of increased competition and change on the market.

Shutterstock / Patpitchaya

The latest company misfortunes mark a significant drop in the brand which has become synonymous with food storage. Founded in 1946, Tupperware first wins on store shelves before the product Flow -up in popularity Thank you to the home holidays used to market and sell the containers, according to the BBC. The word -of -mouth approach helped the company enter the houses and settle as a must in the kitchen.

But the recognition of the emblematic name of the brand has not resulted in supported sales. Instead, the company's problems seem to come from a "sharp decline in the number of sellers, a consumer decline in domestic products and a brand that still does not fully connect with consumers more youth" Neil Saunders , retail analyst and general manager of Globaldata Retail, told CNN.

"The company was an innovation home with problem-solving cooking gadgets, but it really lost its advantage," he added.

The company has tried some tactics to revitalize in recent years.

Dropout

Despite its financial difficulties, the company has always made measures to revitalize the brand. In October of last year, Tupperware announced that he had entered into an agreement with Mega-retailer Target to transport his articles and head for younger buyers as part of his "recovery" plan, reports the BBC. And the company has also started to offer new products, adding items to its range such as a grill that can be used in a microwave.

"For over 75 years, we have been party life in houses around the world," wrote Fernandez in a Linkedin Post Last October, announcing the target agreement. "We want to continue to have a seat at the dining tables and a place on the kitchen counters for the years to come. It is a question of creating a sustainable company which is as large as the brand Tupperware loved and reliable."

However, despite its recent maneuvers, Tupperware is still having to face other difficult immediate challenges. The company faces a trial brought by investors who say that it has not "disclosed its serious problems with internal controls" and has made anomalies in previous financial reports, in accordance USA today . Its stock has also dropped 90% in the past year, reports CNN.


Categories: Smarter Living
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By: lucy-caso
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