Kroger accused of having deceived buyers before generalized egg prohibitions

A new report indicates that advertisements lead buyers to wrongly believe that they buy eggs without cage.


With so many brands to choose, prices to compare, and of course, the temptation of these notorious aculted aculties, a trip to the supermarket can be overwhelming. But when it comes to buying eggs - even if the prices have soared - putting on this basic food in your cart is usually something done without thinking too much. But the Kroger grocery store Recently, has been criticized for the way he markets his eggs, which means that you may not buy their variety, they say that you are. Read the rest to find out why Kroger was accused of deceptive customers - and why the managers urge them to improve.

Read this then: Dollar Tree accused of having "put everyone" .

Kroger customers may not make the type of eggs they buy.

woman shopping for eggs
J.chizhe / Shutterstock

According to a February Published report According to data from progress, chickens in cages has public health, environmental and animal welfare problems. In 2016, Kroger undertook to be without a cage by 2025. Last year, however, the grocery chain "denied these commitments", according to the new report, entitled "Cracking Down on Kroger".

Progress data claim that customers are confused with regard to the type of eggs they buy. Many of them select eggs labeled "Farm Fresh" or "Grade A" thinking that they are without a cage, when in fact they are not.

The survey company conducted a survey which revealed that more than 40% of Kroger customers buy eggs in cage, really believing that they are without a cage because they are labeled as "Fresh". However, high customers rates do not really understand what this term means: according to the results of the survey, 45% of Kroger buyers do not know what the "Farm Fresh" label means, and 54% do not know Not what the "note" a "label means.

"Kroger customers reveal that the marketing of chicken eggs in cage by the company is both confusing and misleading," said the report, calling for grocery store to make sure that its advertisements are transparent and restarted to his promise without a cage.

The Michigan Attorney General addressed Kroger directly to Kroger.

eggs for sale at store
8th.creator / Shutterstock

In response to the report, the Attorney General of Michigan (AG) Dana Nessel took measures and sent a letter in Kroger CEO Rodney McMullen . In the letter of March 23, written by Jason Evans , head of division of the business surveillance division for the GA office, Kroger is invited to "add a clear signaling ... to help consumers understand which eggs, exactly, came from cage chickens and who did not did not do. "

This will allow buyers "to make enlightened choices on how they spend their hard -won dollars," wrote Evans, adding that this is particularly important given the pressures of continuous inflation.

In a press release announcing the letter, Nessel added: "State grocery buyers should be able to decipher and trust advertising in whatever reports indicate that this is not what all customers live . "

In a declaration at Better life , a Kroger spokesperson said that the Kroger company in Michigan "complies with all current state regulations concerning the sale of egg products".

"All egg products from the Kroger family are clearly marked and labeled so that customers can easily decipher our selection of products," added the spokesperson.

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Michigan recently prohibited eggs in cage chickens.

Dropout

In the letter, Evans stressed the importance of transparency of egg varieties in Michigan, in particular.

"Being clear on cage chickens is particularly important in Michigan, such as the Michigan law prohibits - as regards in 2025 - the sale of cage chickens," wrote Evans.

Michigan is only one of the nine states that promulgated prohibitions. California and Massachusetts were the first two states adopt legislation In 2018 and 2016, respectively, followed by Rhode Island, Oregon, Washington, Colorado, Nevada and Utah, according to Nellie's open -air eggs. The prohibitions entered into force in 2022, other states forcing retailers to sell eggs in cage (or better) in the coming years.

It is important to note that out of the nine states that have promulgated egg prohibitions, Kroger has only a presence in Michigan, where it works approximately 84 stores .

Kroger is still working to improve.

The entrance to a Kroger supermarket
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In August 2022, Kroger said that he could not be entirely without a cage by 2025 "given the current rate Progress of industry and consumer affordability and demand for consumers. "However, the company noted that it would continue to offer a variety of eggs" and by 2030, it plans to increase to around 70% of its cage eggs "or higher standards. "In 2023, it should reach 33%. AE0FCC31AE342FD3A1346EBB1F342FCB

Kroger is not the only one back either. According to Food Dive, Walmart has also promised Being 100% without cage by 2025, but it is no longer the plan. In April 2022, the large -scale retailer has made an update , noting that they were only 20% without cage at Walmart and 36% without cage at the Sam's Club U.S.

Walmart said that this progress was "slower than we had hoped", and taking into account the pace, the retailer conceded that he was "unlikely to meet our 100% supply chains without cage Here 2025 ".


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