Good Lifestyle

From the reaction to its treatment of delivery drivers to concerns about its impact on small businesses, Amazon has always received its fair share of criticism. Despite these controversies, millions of consumers continue to rush to the Retaler's online market . But now Amazon may have done things too far. Following a new change in policy that recently entered into force, some of its most loyal customers jump from the ship. Read more to find out why some buyers threaten to boycott Amazon.

Read this then: 5 warnings to buyers of ex-workmen to the Amazon delivery .

Amazon offers an online order to anyone, with or without main membership. But many buyers have chosen to pay the costs of $ 139 per year for the advantages that accompany it. After all, the members of Amazon prime have access For faster shipping and video streaming options for free, as well as exclusive discounts and offers. But these advantages have not prevented some buyers from wondering if paying for bonus is In fact However, it is worth it. There have been countless shortcomings broken down Cost analysis And tell the experience changes After someone cancels their memberships. Recently, Amazon has even reduced one of its most popular advantages, which now pushes certain loyal customers to completely reduce links with the company.

Amazon Fresh is the company's grocery store, which is also available for all buyers with or without subscription. With the premium, however, members can make online shopping and receive free delivery or pickup of the day from their local Amazon Fresh store. But until recently, these customers only had to reach a Minimum $ 35 order (or $ 50 in New York) to avoid paying delivery costs, according to Winsight grocery business .

This threshold changed on February 28. Now, only orders of more than $ 150 are eligible for free delivery - a change of policy This was previously confirmed to Better life by an Amazon spokesperson. According to the spokesperson, orders between $ 100 and $ 150 will have service fees of $ 3.95; Orders between $ 50 and $ 100 will have a fee of $ 6.95; And those who less than $ 50 will have a fee of $ 9.95.

The premium members were informed in January by email on the new rules and he was not well seated with certain buyers.

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Since the new price came into force on February 28, customers turned to social media to complain about the change. "Mr. Bezos Why did you change the free delivery prices of Amazon Fresh," wrote a tiktok user @ kathy_g15 in the text on a video Posted on the same day, which also had a screenshot of an alert on the Amazon website informing buyers of the new supplement. "Now we actually have to go to grocery stores," she legend the video.

In the comments section, other customers have also sounded with their complaints. "Used to order fresh every week," replied the user @leedleweedleeetle. "I will certainly boycott this. If people don't take a stand, it will be the new normal." Another under the username @ lexyladybug81 commented: "UM no I will find elsewhere."

Tiktok is not the only place where customers call Amazon for change. On Twitter, a user accused the company of " Increase in food insecurity "By increasing the threshold for free -cost grocery deliveries." Please everyone boycott @amazonfresh by @amazon unless they report free delivery for purchases of more than $ 35. Not only does it make membership prevails a total waste of money, but it is one of the only grocery delivery services that takes Snap / EBT, "wrote on February 28. For boycotts. " Boycott @amazonfresh until they have returned free delivery of more than $ 35. You lost my business. I will give my $ 5000 a year to Trader Joe's, "another person tweeted on 3rd of March.

Amazon does not seem to have the intention of reversing this change, even if customers call for a boycott. Asked about the complaints of buyers on social networks, a company spokesperson said that new supplements were a necessary decision. "We introduce service fees on certain Amazon fresh delivery orders to help keep low prices in our online and physical grocery stores because we better cover the delivery costs of the grocery store and continue to offer a delivery experience consistent, fast and high quality, "they said in a press release Better life . AE0FCC31AE342FD3A1346EBB1F342FCB

Amazon’s spokesperson also said the costs could drop according to certain circumstances. "We will continue to offer delivery windows of two practical hours for all orders, and customers of certain areas will be able to select a longer delivery window for a reduction in costs," they explained.