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Temu is the new "the whole store" to Online shopping ? The digital retail site was founded by two former Alibaba employees and was launched for the first time in the United States in September 2022. Until a few weeks ago, TEMU was relatively unknown- that is- to say until they ventilated an advertisement During the Super Bowl, urging consumers to "shop as a billionaire".

Since advertising was published for the first time earlier this month, Temu downloads have increased in Apple and Android stores, even by moving established competitors like Target, reports Modern retail .

It is easy to understand why TEMU Pitch - SPLASHY products, an infallible application, and above all, the prices of stickers to a figure - have generated such a widespread buzz. So what gives? Is TEMU the next great thing in electronic commerce? Or is it just the last fashion? To help you decide, here are some red flags to watch during shopping on the site, according to retail experts.

Read this then: Walmart and Target have a secret hiding place for customs clearance articles .

5 red flags on shopping on Temu

1. Shipping can be excruciating.

One of the best consumer complaints about TEMU: it can sometimes take for all time To really receive your products. But this could well be the result of the change in consumer expectations, buyers being conditioned to expect an almost instantly instantry of digital retailers. AE0FCC31AE342FD3A1346EBB1F342FCB

"Some buyers say they have to wait 10 days or more for their items to happen, which is actually fairly fast for items shipped from China," Jeanel Alvarado , the founder and CEO of the new and popular analysis site Boss , recount Better life . "However, online buyers are used to the products delivered quickly. Unlike TEMU, Amazon has delivery the next day, so a product can be the same on the two sites, but buyers must wait 10 times more for their products to arrive [de Temu]. "

2. Yields would be a nightmare.

"[Temu] is a competitor of Amazon," Joseph counts , the co-founder and CEO of the electronic commercial platform Histylepicks , Remarks. "But, the company also begins to acquire a poor reputation of non -deliverable packages, unexplained costs, bad orders and useless customer support."

Customer support problems are a recurring bonding point: once you have something, it can be a real pain to turn it over - if you can even. Mate return policy Stipulates that you cannot return everything that has been labeled as not return or anything that has been received for free. (TEMU has attracted consumers by offering rewards, such as free store credit and other goodies, through a series of mini-games that are easy to learn.) In addition, politics leaves no room for exchanges " the moment".

"Some have criticized TEMU's return policy, declaring that the company must facilitate the return of products and obtain reimbursements", " TIM DOMAN , investment analyst and CEO of Best mobile banks , said.

3. You might not get what you paid.

Alvarado stresses that consumers have filed complaints saying that they had not received the same object they paid, in particular with regard to high -end goods.

"If [you] see creative items on the website, they can simply use the photos of another brand, but when you receive the items, the product will not have the brand logo," explains Alvarado, Adding that everything that is described as a list marked with luxury good "more than probably will not be legitimate".

4. Third -party sellers are not always verified.

Like Amazon and other electronic commerce giants, TEMU does not sell all the products that move in its network. It allows third-party retailers to sell items on its platform. This has certain advantages (namely cheaper prices) but is also accompanied by drawbacks.

"Another red flag for TEMU is its use of third -party sellers, which can make it difficult to verify the authenticity of the products sold," said Doman. "This has led some customers to receive counterfeit items, which is disappointing but can also be dangerous in certain cases, as with electronics and cosmetics."

5. You will have to proceed with caution.

Despite all the potential misfortunes, each expert in detail Better life Talked to purchases recommended by TEMU, some preaching more caution than others. Alvarado notes that Temu fundamentally sells the same products as Amazon, except at lower prices. Counts says that TEMU has seen a lot of growth in a short time, a metric which is often a warning sign of the next great thing.

But Temu is not yet there. Doman, for example, recommends comparing prices on TEMU with the prices of other retailers before clicking the "Buy" button. "Although Temu has become a formidable player in the electronic commerce industry, he still has a long way to go before being able to compete with" stores of all "like Amazon and Target," said Doman. "These companies have been in the game for decades."