Sears buyers are shocked to see how much he fell: "wow, it's sad"

The retailer formerly emblematic seems to take it together for the moment.


In a bygone era, Sears was synonymous with shopping for American consumers. The retailer went from an emerging catalog company to become a basic food for the shopping center experience during the 20th century. He even reached literal heights by holding his head office in what was the highest building in the world for a while. But today, the company finds itself in difficulty as only aHandle of its stores Stay - and buyers say they are shocked by the distance that the former emblematic retailer has fallen. Read the continuation to learn more about the current status of the company and where it could be directed.

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It is not a secret for anyone that Sears has encountered many difficulties in recent years.

shoppers outside of sears
Valestock / Shutterstock

The change in the retail landscape in recent decades has affected even the most venerabledepartment stores, but no doubt none has seen a reversal of fortune like Sears. Some buyers remember a period in the 80s and in the early 1990s when the company was theTop detailing in the United States, even entering the financial sector by launching the Discover credit card and buying the real estate company Coldwell Banker,Bloomberg reports.

But at the end of the millennium, the company found itself in difficulty in the midst of increased competition and a drop in sales, leading to a merger with Kmart in 2004. Even if the move was considered a desperate attempt to Revive the two retailers, stores have always wounded in the following decade before officiallyDeclare the bankruptcy of chapter 11 In 2018,Forbes reported.

Unfortunately, this decision meant helping the company to return to its bases has proven to be less effective than hoped. Creditors and suppliers said they were due for the funds and the goods they provided to the retailer in the years preceding his declaration in Chapter 11,Take up a legal action This langui in court for almost four years, Retail Dive reported in August. Sears could not emerge until a regulation of $ 175 million broke the dead end last summer, allowing the company to finally bringflawless October 29.

Now, the company is faced with a different set of problems, because its few remaining stores have trouble bringing the business they need in the field they have dominated.

Sears buyers say he is shocking how far the other emblematic retailer has fallen.

Whisper

The retail footprint of Sears is difficult to miss for anyone who passes an empty showcase on its way in its local shopping center. But even when long -standing buyers are turning to the few remaining locations to make purchases, they areFind a dark situation This shows how the store has fallen.

"I used to shop here years ago with my great-grandmother,"Razeyah Surrell, a client who came to the site of Jersey City Sears, told CNN. "I entered and said," Wow, it's sad "", adding that the pair of pants she hoped to buy was not found.

Other customers have also been disappointed and nostalgic for the store's glory days. "I just came in search of sales. But it's so empty, and there is not much to choose," said the buyer SearsTracy Easterling said to CNN. "At the time you could come and get most of the things you needed in a store."

"Look at it. It's as empty as possible," she added, stressing how calm the store was despite the fact that it was a well-filled holiday shopping weekend .AE0FCC31AE342FD3A1346EBB1F342FCB

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The declining number of Sears locations will soon become even smaller.

Sears store having its store closing sale; several Sears stores are scheduled to close in the next months as result of the company's reorganization efforts
Whisper

But for many buyers, Sears becomes a little more than his memory than hisdecrease places Continue to disappear in the United States on October 16, New York saw theLast state store Close its doors for good, reported WRV Radio. And on December 18, the Sears store in Valley Mall in Union Gap, Washington, will finally begoing bankrupt After extending his last day of one month shopping, the local affiliate of CBS Kima reported.

The closure of the location of Washington will lead to the remaining number of Sears stores in full format at only 21 nationally. The precipitated fall marks a significant change compared700 locations the exploitation of the company When the retailer declared bankruptcy for the first time in 2018, reports NJ.com. The latest standing stores include a handful of locations each in California and Florida, as well as simple stores from Maryland, Massachusetts, New Jersey, North Carolina, Pennsylvania, Washington and Puerto Rico.

Smaller format versions of the store still exist, with places of house and open life in Alaska, Kansas and Louisiana. There are also apparatus and mattress format stores in Colorado, Hawaii and Texas. And although there are still franchise operations in the hometown of Sears in certain regions, in certain regions,There are only 100 left After a series of recent closures,United States today reported.

Some experts say "the end will come" for the retailer soon.

The parking lot of a closed down Sears location
Shutterstock / Melissamn

Now, with its retail capacities in the shade of its old self, the experts emphasize that Sears will probably have trouble making any significant return. The company has already been brought up with many of its precious active ingredients and partnerships to stay afloat, including crafts tools, Kenmore devices and pure and hard cars batteries,Bloomberg reports. Some fear that the company will simply be too attractive for potential buyers to save.

"An inability to invest in itself is the reason why Sears melted to what is today", "Steve Azarbad, a managing director of the retail protection company Tradeguard, saidBloomberg. "At this point, investors would have been better off if they liquidated themselves 10 years ago."

An expert says that the companySize and decreased capacities also means that it is short of the track to work. "They do not have an attractive value proposal to customers, and the amount of competition on the retail market offering similar goods means that the end will take place at a given time" "Ray Wimer, PHD, a retail teacher at the University of Syracuse, told Fox Business earlier this month.

However, even if many companies have undergone destinies similar to Sears, an expert underlines that he did not necessarily need to end so disastrous. "It could have been a rival for Amazon. It was the Amazon of its time", "Mark Cohen, Director of retail studies at Columbia University and former CEO of Sears Canada before its merger with KMART, told CNN. "Without a doubt, Sears should have closed the stores and consolidate the assets, but their real estate assets would not have been the albatrosur they were for other department stores. Nothing would have prevented a Second life as a global drummer. In the end, it was the incompetence and embezzlement of his leadership. "


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