Krispy Kreme closes even more locations "in the coming months"

Eight locations have already been closed.


A familiar name since 1937, Krispy Kreme is the place to go when you have a desire for something sweet. The emblematicdonut company operates around 361 brick and mortar stores on a national scale, offering customers the possibility of grasping a famous frozen donut with aCup of coffee. But in 2022, Krispy Kreme actively closed places - and more closures would be in progress. Read more to find out which Krispy Kreme stores will have left for good "in the coming months".

Read this then:Kroger and another grocery channel close stores, from this month.

The donut shop moves its commercial model.

krispy kreme doughnuts to be delivered
Small adventures / Shutterstock

During a call for results of November 15, the leaders of Krispy Kreme described the evolutionbusiness practices and initiatives. Rather than focusing on traffic and benefits from store sales, Donut, which belongs to Jab Holding Company, moved to a "Hub and Speak" model. This distribution system can beCompared to a wheel, according to Redwood Logistics, with a "hub" in the product shipping center with several "shelves".

These access points are distinct retailers such as grocery stores, known as DFD Shops, which means "daily fresh delivery". The name indicates exactly that, as fresh donuts are shipped in these stores, helping to improve quality and sales.

Josh Charlesworth, Krispy Kreme's operations chief and financial director confirmed that the number of centers and shelves in the United States had increased to 129 during the third tax quarter, each hub with an average of 4.5 million dollars in sales. The approach is somewhat effective, withincome 10% 278 million dollars, but a loss of net income of $ 13.1 million,Nation's News Restaurant reported.AE0FCC31AE342FD3A1346EBB1F342FCB

However, as a side effect of this approach, the traditional stores of Krispy Kreme are on the cutting block.

A cycle of closures was announced during the summer.

krispy kreme store
Jonathan Weiss / Shutterstock

During a call for results of August 17, Charlesworth confirmed that there was aTotal of 118 U.S. Krispy Kreme locations without "rays" - of which "are" strong and profitable and very appreciated community stores ". However, those who do not have rays develop at a slower rate, and following an examination of the performance of Store network, 10 stores have been deemed "long -term unsustainable".

Charlesworth confirmed that the 10 stores would close, although he did not specify where.

Now Krispy Kreme has announced closing plans for additional stores.

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You could miss the "Hot Light" experience.

krispy kreme hot light sign
James R. Martin / Shutterstock

During the recent call for results, Charlesworth explained that all 118 hubs without rays are "theaters of hot light". These are Krispy Kreme's traditional donut stores equipped with the signaturehot light: When it is on, it is a clear sign for customers that fresh donuts are ready and available for purchase.

Eight of the 10 theaters of hot light announced in July were closed during the third quarter, but a dozen others were added to the file.

"We have also identified 12 other stores, which we will close in the coming months," said Charlesworth.

The stores have proven to be underperformants.

krispy kreme glazed doughnuts
Pong Storing / Shutterstock

The stores that close are "low incomes", according to the call for results. More importantly, Charlesworth said that these hubs could not be converted into products for DFD stores where fresh donuts are shipped, which is essential in the future of Krispy Kreme. Although he did not explain exactly why the conversion is not possible, he said that this kind of stores "represent the overwhelming majority of potential closures".

It seems to be at full speed with the new omnichannel strategy of the company. During the last quarter only, 382 access points retailers were added where Krispy Kreme Donuts are shipped, and the company plans to increase this number to 50,000 worldwide, according to the recent call.

So, if you lose your local Krispy Kreme, you may find your favorite donuts elsewhere, including McDonald's, thanks to a new partnership, by Nation's News Restaurant .


Categories: Smarter Living
Tags: food / News /
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