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Most people agree that honesty is one of the most important factors in allromantic relationship. But it turns out that these same people do not practice exactly what they preach. Even if we expect the sincerity and loyalty of our loved ones, there are certain things that we keep of it. In fact, a new study revealed that 90% of people lie to their partner in a particular thing. Read the rest to discover what almost everyone is not honest.

Read this then:5 signs of body language which means that someone is lying, according to therapists and lawyers.

Americans have become more and more comfortable with lies.

We could pretend to enhance honesty, but when you get there, it's just not the truth. A 2016 survey onOver 1,000 American adults Ipsos discovered that Americans have become more and more agree with lies. According to the survey, 64% of respondents said they thought the lie is sometimes justified. As a comparison, Ipsos conducted another similar survey in 2006 and found that only 42% said that the lie is sometimes justified.

A significant number of American adults have also indicated that they consider that it is sometimes acceptable to lie to another significant. But what exactly do people lie to their partners?

Most people lie to their partner on a particular thing.

Researchers from the University of Connecticut, the University of Indiana and the Duke University recently conducted a study on certain behaviors in close relations. Through their study, which was published in theJournal of Consumer Psychology In June, researchers discovered that most people were lying to their partner about a specific thing.

According to the study, 90% of people admit that they have lied to their significant other on their recent purchasing habits. Researchers qualify this common phenomenon of "secret consumer behavior", in which people intentionally hide their consumption behavior from a relational partner. This is generally limited to "common or ordinary behavior which is typical of daily consumption (for example, eating / drinking, buying clothes or hobbies, etc.)."

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Hiding minor purchases can really help your relationship.

Lies can be a dealbreaker for many relationships, but researchers from this new study suggest that this type of dishonesty can benefit a couple. In a press release, the author of the co-directed studyKelley Gullo Wight, assistant professor of marketing at the Kelley School of Business of the University of Indiana, said that most peoplerecently lied Regarding their daily consumption behaviors, even thought that they did not think "that their partner would care if they knew it".AE0FCC31AE342FD3A1346EBB1F342FCB

There can be advantages for lies, because "the guilt of secret consumption leads to a greater relational investment", according to the study. The researchers say that something "as banal as eating secretly pizza" could lead people to want to "do something positive for the relationship" in return, like washing dishes or be more attentive to their partner. "Even if most of these secret acts are quite ordinary, they can always - impress the relationship. The positive impact is an important article," said Wight.

This does not mean that you should keep too many secrets.

Thanks to a series of studies and data collected from couples, the researchers found that the majority of people - 65% - have product purchases from their partners. On the other hand, 12% described their secret consumption as an experience and 10% said they had lied to spend money on a service. In terms of specific secrets, 40% said they had kept food or drink purchases from their partner, followed by 10% clothing, jewelry or hobby, 8% do not share a gift or a donation, and 6.3% purchase of health, beauty, or well-being without saying to their partner.

"One of my favorite discoveries is that partners often keep the same secrets of each other," said the study authorDanielle J. Brick, said an assistant marketing professor at the University of Connecticut, in a statement. "In a couple, the two partners secretly pointed out meat when they were both supposed to be vegetarian."

ButGavan J. Fitzsimons, another co-author of the study and professor at the Fuqui School of Business of Duke, told Fox Digital News thatThere are limits . According to Fitzsimons, the positive advantages of consumer secret behavior on a relationship only apply to relatively non -serious secrets, and not to "enormous" secrets. If you keep secret infidelity, for example, the impact can be less positive.