Good Lifestyle

Even with a lot of options there tocaffeinated drinks, it is difficult to think of acoffee chain With a more faithful fans base than Dunkin '. The company has become loved for its fast and easy food options, hot and cold drinks and donuts, with more12,600 locations in 40 countries. But even if celebrities a-list likeBen Affleck frequent, its customers are not always unconditional. And now some customers threaten to boycott Dunkin 'due to a recent overhaul of a popular advantage. Read the rest to see what we called the "last nail in the coffin" by some loyal customers.

Read this then:Applebee, Chipotle and Red Lobster are under fire to do this to customers.

Whetherit's a airline Or the external equipment retailer, companies have long used loyalty programs to bring back their customers and be gratitude for repeated business. Dunkin 'is no different, launching his ownDD Perks award program In early 2014. Since then, more than 18 million customers have signed to accumulate good points to free drinks and a complementary drink on their birthday.AE0FCC31AE342FD3A1346EBB1F342FCB

However, this can also save time: the program has the additional advantage of allowing customers to order their food and their drink via the application so that they are waiting for them when they arrive at the restaurant or the driving service . And it can be used to pay the cash register with stored credit cards or stored gift cards from a customer. But although the program has facilitated customers to remain faithful to Dunkin ', some are now crying for the company.

It seems that Dunkin 'may have underestimated the power of free coffee. A recent overhaul of the DD Perks application program is nowdrawing its regular customers Online, reports Jezebel. The new changes announced last week make it more difficult for customers todiscuss, Increase the amount required of 200 points for any style of drink to a new system that charges 500 to 900 points depending on the type and size of the drink. Others point out that the points are now devalued, which makes it difficult to win and use them as quickly as before. And for some, the sudden loss of the annual annual birthday drink the most.

Some loyal fansReddit taken ventilate their grievances. "I no longer work on Dunkin," wrote a user in a thread on the company's sanderdit. “I officially uninstalled the application after six years of coherent use. I knew I had to reduce how much I expected coffee since I have an excellent coffee machine at home, but the new award system was the last nail in the coffin. ""

Others have accused the chain of being misleading on theUpdated award program. "What idiot do you think I am, Dunkin '? I did this mathematics. Even if" Boosted ", I earn 30% less than the old system," said a user on the Sanderddit of the company. "I make fewer points and unlock fewer awards thanks to this new stingy system."

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The long -standing faithful say that the new system could finally push them into the arms ofAnother coffee channel.

"There is a wawa as close to me, and their coffee and their cold infusion are just as good [in my opinion], and they have better food," wrote a user in a response on the sanderdit of the company. “I have been a Dunkin client for a very long time, and I liked to get the free reward for drinks from time to time. I recently reduced price increases, but I would always get this reward often to make myself come back. ""

While some have pointed out that others are easily availableOptions like McDonalds remain much more affordable, others have said it would be easy togo to another channel. "I always have a free drink of the old system. After using this drink, I finished with Dunkin '," published a commentator in a response on the company's toad. "There is a wawa or sheets or a turkey hill near all the dunkin 'I go. Very happy to try them."

However, the user adds that it is not only the loss of special advantages that influences their decision. "Their service has been dull lately. I have gone less after cutting the size of the hot medium coffee and coffee lids do not adapt as easily as old cups / covers," they wrote. "Couple [of] times already I had minor spills in the car. Who needs that?"

But despite the outcry of some, other faithful fansare not so upset With the coffee chain on the update.

"I only used the application to order in advance, in a way considered the rewards as a funny surprise from time to time," published a Reddit user in response.

Fans also stressed that competitors did not necessarilyOffer better options Regarding loyalty programs - or even daily prices. "The Starbucks award system is not better, and an equivalent $ 2 -wearing coffee costs an average of $ 2, so I will be personally," replied a user.

Better life contacted Dunkin 'to comment but has not yet heard. But in an exchange on Twitter on October 10, the company explained that theRevision of loyalty Was made with customer requests to mind.

"After a few years, it was time to change," wrote the company. "We listened to the comments of our members and made several new improvements such as redemption for rewards on food and drinks!"