If you shop at Kroger, prepare for this "unique" change in 1,173 stores

You will notice a new addition to a section of your local store.


Modifications to the grocery store are not always practical. You get used to where everything on your list is stored, and an adjustment in the layout can be downright disorienting. There is nothing worse than running in the store to pick up the variety of cheese or pasta you are looking for, and end up asking for help. But sometimes change is a good thing, and Kroger has just announced a new "unique" addition that buyers should be excited. Read the rest to discover what happens to a Kroger near you.

Read this then:Kroger and these other grocery chains are closing locations, from October 7.

Kroger is not only a destination for food.

beer and wine section at kroger
Mary Elise Photography / Shutterstock

Many of us engage in a glass of wine after work or simply take advantage of opening a bottle when we have the company. If this is the case, there is a good chance that you have traveled Kroger's offers during your weekly grocery race. The chain has actually extended its selection of wines and even introduced aWine purchase and delivery service In 2019. For $ 99.99, you can choose 12 bottles of red, whites or a mixture, and have them shipped for free.

Now there is another extension to the Kroger wine department, and you may be inclined to try it.

There is something new on the shelf.

invivo sjp sauvignon blanc
The Image Festival / Shutterstock

If your local Kroger sells wine, beer or spirits, you may notice a new brand - Invivo X, SJP. TV show fansSex and city will recognizeSarah Jessica ParkerName on the bottle, as well as its well -known initials, SJP.

The wine brand was developed by Parker in partnership with New ZealandWine Company Invivo, founded byTim LightbourneandRob Cameron, according to a press release. Now you can recover one of the parkersignature bottles at 1,173 Kroger locations in 40 states,The drinking company reported.

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SJP appeared in Kroger last week.

sarah jessica parker
Tinseltown / Shutterstock

To present wine in Kroger stores, Parker, from Ohio, returned toIts original state On September 21, theCincinnati enquire reported. In a Kroger in downtown Cincinnati, she met both employees and customers as part of the launch.

"It was a real treat to be able to immerse myself more in theVinification and mixture Process with my Invivo X, SJP combines Tim and Rob, after mixing our fourth vintage from Sauvignon Blanc much appreciated together, "said Parker in a statement, according to WLWT5 affiliated with NBC.

"We are honored to share our enthusiasm for this special wine from Marlborough, New Zealand, with wine lovers everywhere, including now in Ohio, which means a lot for me," she added.

Kroger also expressed his enthusiasm to have wine in stock, in particular due to the involvement of Invivo with Feed - a fashion company that donates meals to schoolchildren for each product sold. "Kroger is proud to launch the invivo X awarded in our stores with Sarah Jessica Parker, not only for wine lovers to improve their palette, but also to support theElimination of food insecurity In the communities of the world, "Nicole Chaffin, Said Kroger, responsible for the wine category, in a statement, according to people from Cincinnati.

Here's how to know if your local Kroger stores Invivo X, SJP.

wine aisle at kroger
Trong Nguyen / Shutterstock

Parker has three varieties of wine thanks to his partnership with Invivo, including a Sauvignon Blanc, a rosé and seven, a low -calorie wine currently available in Australia. AccordingThe drinking company, Only Invivo X, SJP Sauvignon Blanc is available from Kroger. A search for the invivo X, SJP Rosé does not fulfill any results on the Kroger website.AE0FCC31AE342FD3A1346EBB1F342FCB

Sauvignon Blanc is a "new vintage," said Cameron, byThe drinking company, adding that Parker continued to improve his "mixture skills".

"This year's wine has a touch of oak presented to him - gave Sarah Jessica's love for Chardonnay - and has a charming, sweet and full -bodied palace," he said. "It is always representative of Sauvignon Blanc with its aromas of tropical fruits and a beautiful interaction of fruit and acid, but with the unique imprint of Sarah Jessica."

TheAward -winning white wine is one of the growing varieties of the world, people from Cincinnati reported, selling more than 1.5 million bottles since its introduction in 2019.

To find out if you can take a bottle in your local Kroger, you can visit the Invivo X website, SJP and use the "Or buy"Tool. After entering your postal code, you will get a complete list of retailers who sell wine, including Kroger.


Categories: Smarter Living
Tags: Alcohol / News / / Shopping / Wine
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