This formerly deceased department store is back with the "accessible luxury" for buyers
The emblematic retailer pays tribute to his past, while moving in the future.
In the world of retail, it seems to bestore closures andCompanies depositing for the bankruptcy dominated the titles. But everyone likes a good story to return, and a revolutionary department store is the last to make a joyful return. Although it is once completely disappeared, this chain is back and better than ever, presenting a new campaign featuring "Accessible Luxury" for its faithful customers. Read the rest to discover this emblematic department store that takes steam.
Read this then:This popular retail chain closes stores, from October 5.
This renowned brand has returned.
Growing up, a trip to your local shopping center was not complete without a visit to Lord & Taylor. The first and oldest department store in the United States, Lord & Taylor was the place to go for jewelry, new shoes, household appliances or even a ball dress. But the retailer and its owner totedeposited for the bankruptcy of chapter 11 In August 2020 and after 195 years of activity, the companyclosed last of its other brick and mortar locations in February 2021,Forbesreported. However, Lord and Taylor didn’t miss long.
The new owner of Lord & Taylor, the Saadia group,came to the rescue In April 2021. The brand was relaunched online, effectively restoring Lord & Taylor in business. Plans to reopen physical locations do not seem to be in preparation, but buyers will be happy to learn that they can always shop in the store virtually.
"The future of retail is fast and agile, reflected by our team - which has managed to organize a fantastic assortment of goods and a website - in record time of less than 120 days", "Jack Saadia, Main and co-founder of the SAADIA group, said in a press release in 2021 announcing the digital launch. "We are deeply determined to continue the rich heritage of the brand in a gradual way. Today's unveiling is only the beginning."
Staying faithful to their word, the transition to electronic commerce was only the beginning, because the brand now goes further.
Lord & Taylor goes ahead, while respecting the past.
Lord & Taylor "jumps in the future" byExpand your online presence, according to a press release on September 20. The brand has introduced the "Fall Fete" campaign, which includes "an accessible luxury, essential sets and relaxed and breathtaking clothes beyond major barriers". While the company seeks to appeal to a new set of customers, the press release also notes the need to honor its 196 years of history.AE0FCC31AE342FD3A1346EBB1F342FCB
"Lord & Taylor is revolutionizing from the inside to transform modern purchases into a high and effortless experience", "Mark Store, president of Lord & Taylor and New York & Company, said in the press release.
"In our jump in the future, we want to meet our customers where they are in all aspects of their fashion journey," he added. "We are here to provide them with the essential elements they need to live their best life, from day to night, from dinner office, from school to formal, while helping them to discover new brands and essential. ""
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You are invited to join the festivities.
The new campaign isto the best From the retailer's website, inviting customers to "shop history" with different brands for women, men, children and the house. A video on the home page shows people of all ages, shapes and sizes preparing, then taking advantage of a decadent party, also known as the party. The video ends with the text by reading "Lord & Taylor rethinks".
According to the press release, the campaign is part of an initiative to evolve towards a "triumphant diversified future".
"Our goal was to scan the brand and create a high online experience", "TIM BITICISaid the new creative director of Lord & Taylor, in the press release. "We wanted to create a diversified multi-generational fall campaign that spoke to everyone, and the fall campaign turned byMax Papenieck Do this exactly. ""
Bicici also noted the overhaul and simplification of the Lord & Taylor logo. "We landed with a classic Helvetica font, but modern, then juxtaposed with an ampere and an ampere and a transparent advantage to add this additional advantage," he said.
Lord & Taylor does not stop there.
According to the press release, this is only the first stage of the new campaign, because Lord & Taylor extends his "global view". Additional international brand names will be exclusively available on the Lord & Taylor website in the United States, including Mos Mosh + V Italia, Ichi, Reve and Charles Tyrwwhit workshop in the spring of 2023. At the same time, the digital store will also present Quiz , Vero Moda, nice bandit and other brands to its range.
"We are evolving alongside the needs of our customers to provide an organized selection of international offers that prioritize quality design and luxury, because it is at the heart of our new mission," said Store.
According to the press release, buyers are invited to "stay attentive" for additional news and product launches, which will be announced "very soon".
